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Active (and effective) management of tasks and resources is probably the #1 sticking point I hear when talking to other agency owners.
Funny enough, it’s usually from Founders jumping right into the deep end with a big, expensive piece of software thinking it will fix all their problems.
It doesn’t make sense to build the clubhouse before the club, and in the same vein, without the processes in place simply throwing tools at them won’t achieve anything.
A dead simple management process that works
There is a dead simple daily management process that will get you to 30 employees without software. I’m going to show you what it is, why it works, and how to use it.
Creating service specialization with departments
Delineating your services into departments will allow you to scale as fast as you need to support sales.
There is a way to do this so it supports your service offerings and preserves your capital from large investments in pre-trained talent.
Creating a production schedule
How many clients can you currently handle? When will you need to hire to support additional client needs?
If you aren’t running a production schedule – you can’t possibly have answers to these questions rooted in anything more than “your gut,” and that’s not how you build a sustainable business.
Instead you need to build out a pipeline of time that’s available across your employees and/or contract resources and operate with a buffer zone on total resource output so you’re hiring before it’s too late.
Building systems for reporting
For many agency services, you’re only as impressive as your client reports – I’ll show you systems for building internal reporting that will give you immediate insight into your resource utilization, profitability, and help you manage hiring and resource costs.
In Part 5 of the series on Google Data Studio, Ian covers bringing together all the prior pieces into one full client report.
Joel shares the audit checklist that he uses to get started with any landing page analysis. Perfect as a CRO starting point.
The wonderful Cindy Krum, CEO of MobileMoxie, takes us through part 2 of her series on ASO, digging into progressive web apps (PWAs). You’ll learn what they are, how you can deploy them, some things to be wary of from an SEO point of view, and Cindy also shares some useful resources to get started with them.
Nick, Matt & Ian discuss the approach each of them took to growing their careers and skill sets, how to grow an agency and how to improve consulting success.
Selena Vidya, President @ Orthis Media shares some of her advice and processes for maximizing the results of your link outreach. She shares specific examples, the tools she uses and how she thinks about positioning content within this process.
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Just getting this out of the way.
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Ok cool, now that we’ve covered that, onto being useful.
This month we’re going to take a deep look at making sure you are making smart financial decisions, including but not limited to, your business structure, pricing, invoicing, and some of my favorite financial strategies reserved just for entrepreneurs.
Your Ideal Business Structure
Do you have an LLC yet? Cool.
Do you make enough to take a salary, but are paying yourself in distributions (only)? Not cool.
I’ll explain why.
Pricing based on Profit First
How are you determining your prices? Did you look at one of the market surveys and picked a number that felt about right? Or worse – did you just pick a number that you thought you’d like to be making and start including that in your contracts to see if people would pay it?
You need to make sure that your pricing is like everything else in your business; intentional. We’ll take a deep dive into how to think about this – it’s pretty simple, but can have a huge impact on your bottom line; literally.
Invoicing to Support Cash Flow
This is another small win area. Maybe you invoice all up front (I know there are some consultants out there that preach this is the only way they do business) but this isn’t how the Companies with the budgets you really want pay their bills…
Maybe you figure you’ll just invoice everything Net30 and all your clients will magically pay you on time, every time? How’s that worked out for you so far?
I’ll explain some tough lessons I’ve learned and give you some tips on how to make sure you’re in a better place to pay your bills (and yourself).
Financial Strategies for Entrepreneurs
This is the real meat of this month – I’m going to introduce you to a whole mess of cool strategies that I’ve figured out, been shown, or stumbled across much later that I wish I had – so hopefully you can make some cool moves for yourself (and your business) much sooner; and keep more of your hard earned cash in your pockets.
Lee Hurst, Founder @ Helpfulee, walks the community through several cases using Google Data Studio for analysis and shares some free templates.
Part four of our series on using Google Data Studio. This segment is focused on integrating Accuranker data, and shows how to make a ranking overview report.
Paid media expert, and Founder of Mad Leads, presents on how to structure your paid search campaigns to maximize direct response conversions. He also created this handy Google Sheet Template that he presented in the webinar.
Dave Gerhardt, the VP Marketing @ Drift, shares the story behind how they took their podcast, “Seeking Wisdom”, on to become one of the top business podcasts around.
Kristin Tynski, SVP of Creative @ Frac.tl shares what her team has uncovered from running over 2,500 individual press-earning campaigns. If you want to learn how to build links from some of the biggest sites on the internet – this one’s for you.
Cindy Krum, CEO of MobileMoxie, gives a full overview of how app store optimization works, the various ranking factors for each of the main stores, and also some of her favorite tools to use to help optimize and track performance.
Nick, Matt & Ian discuss member questions, including, “If you had 8 hours/week for a client, how would you spend it?“, “How many keyword variations do you track for a single page?”, “What’s the best way to handle pagination for eCommerce sites?”, plus much more.
Part three of our series on using Google Data Studio. This segment is focused on integrating Google Search Console data, and shows how to make a Month to Date progress report.
What is Your Niche, and Who is Your Audience
Who are your current clients and new sales targets? Where do they hang out online? Are you defining your niche too broadly? (note: this may be limiting your sales effectiveness). In this exercise I’ll show you how to find (and efficiently mine) stores of audience data straight from the fingertips of your audience. We’ll zero in on your niche (or likely sub-niche) and we’ll build your ideal audience matrix.
What Should You be Selling
What are the most common questions your audience is asking? Which specific language are they using to describe their most pressing pain? What are the current solutions or supplemental solutions they’re experimenting with? With your ideal audience matrix in hand, we’ll answer these questions and you will create a list of new products and services.
Designing Your Roadmap Offering
Your initial, out of the gate pitch needs to offer high value for a low cost amount. I’m not talking about a $99 product or service, but something that’s less than a thousand dollars and gives you the opportunity to create trust, and sell more. You will design this based on your research so far this month, and then start testing it (and I’ll show you how).
Creating Your Ideal Customer Profile
The next exercise in Month 2 will involve defining your customer demographics to create your buyer personas. In order to be more effective at selling you need to map out your buyer’s journey, so you can understand it. You will create your ideal customer avatar.
In this month’s article, Jon digs into opinion poll data. Within the doc you’ll find access to nearly 200 questions that can be used as a basis for survey data – so lots to dig into here.
Kevin Indig walks us through his model, TIPR, for analyzing the internal linking of a website and then optimizing it. He talks through his concept of decentralized vs centralized websites and answers some common questions on linking.
Nick, Matt & Ian discuss member questions, including, “Should SEOs still be worried about Negative SEO in 2019?“, “What’s the best way to pick link building target pages?”, “What’s FCP?”, plus much more.
Part two of our series on using Google Data Studio. This segment is focused on integrating Google Analytics data, and shows how to make a Month to Date progress report.
In this one hour live Q&A, Bill Sebald, founder of Greenlane Marketing, answers questions about starting and growing an agency.
In this month’s article he shares his thoughts on how to use metrics to asses link quality.
Paul Shapiro takes an in-depth look at how anyone can get started with using APIs to perform various SEO tasks.
Ryan Stewart, a partner at From the Future, discusses the playbook he used to 3x online sales to Ardent Cannabis in just 6 months.
Joel Klettke, CEO of Business Casual Copywriting, gives a talk on how to identify and take advantage of funnel optimization opportunities.
Nick, Matt & Ian discuss all of your questions, including, “which SEO tasks should be kept in-house vs outsourced?“, “for someone new entering SEO, besides doing the work, how can they go about expanding their knowledge?”, “what’s the best way to structure an SEO team?”, plus much more.
Kirsty Hulse, CEO of ManyMinds, gives an honest talk at Traffic Think Tank LIVE 2019 about her adventures in growing her agency to become a 7-figure revenue agency.
Cindy Krum, Cheif Growth Officer at Venngage, shares how her team manage to scale organic traffic through content marketing without breaking the back, during one of the talks at Traffic Think Tank LIVE 2019.
Cindy Krum, CEO of MobileMoxie, walks through everything you need to know about mobile indexing during one of the talks at Traffic Think Tank LIVE 2019.
This is one of the recorded sessions from Traffic Think Tank LIVE 2019 where Nick, Ian, and Matt run a live Q&A session, answering some pre-collected questions while also fielding questions live from the audience.
The first in a series of videos around Google Data Studio, a high-level overview of Google Data Studio. If you’ve never created a report in GDS before, this one’s for you. Ian covers the basics of adding charts, pages, date control, and setting the styling.
In the 3rd and final segment of the cohort keyword research series Nick does a complete walk-through of the opportunity app he’s built inside Google Sheets showing how to put it to work to almost instantly find opportunities to create quick, commercially qualified rankings.
A full implementation guide for hreflang, this video walks through the different ways that hreflang can be implemented, the major rules to be following and the tools that are useful for implementing and auditing hreflang. This is the perfect follow-up to the International SEO video.
In this hour and 20 minute webinar Jeff dives deep into how to approach identifying, planning, and developing strategies to punch holes in weak (immature) SERP’s and outplay your competitors content using proven strategies for topic model creation and publication.
Within this month’s newsletter, Jon shares info on what he calls the “Rich Get Richer Effect” related to link building.
This video from Ian compares pages from a ‘stock’ WordPress theme vs one made with a page builder. He compared page weight, as well as load times. Will using a page builder really slow your site down?
You’ve probably seen scraping mentioned within Traffic Think Tank at some point, or within blogs, etc., and if you’ve never done it before it can seem extremely daunting. This is especially the case if you can’t code (which is the large majority of people). Well, don’t worry. Regardless of whether you have never written a line of code or whether you’re a seasoned developer, this video will be able to help you.
We discuss how click-through rate manipulation, ranking content on Medium.com, how to manage country-specific content when it’s all in the same language, how to build outreach campaigns for link bait content (like tools/calculators, etc.), and much more.
Jeff Sauer shares some of his best tips for getting the most out of Google Analytics & Google Tag Manager, plus digs into ways for forecasting growth, shares some pre-made reporting templates and also gives some quick tips on events to track in GTM.
Within this month’s newsletter, Jon shares how to get better results with your email outreach for link building.
Within this month’s newsletter, Jon shares how you can create scalable link building tactics that can be used within local link building campaigns.
We discuss how Google is determining intent within the SERPs, whether or not 301s pass penalties from penalized URLs (event double 301s?!), how to deal with hreflang and language selectors on international sites, plus we give some advice around ways to scale up image link reclamation.
In this webinar John Henry Scherck takes you through how you can own your product topic on Google, by mapping your content to the purchase journey, step by step. I can tell you first hand some of the real data and examples he’ll be sharing you will not want to miss!
In this webinar, Paul Shapiro dives into ways in which you can automate parts of your SEO. He talks about leveraging APIs to expand and refine keywords list, build out custom reporting, map out 301 redirects and even analyze the topical relevance of content.
We discuss authorship and E-A-T, plus how to deal with the “wrong” page on your site ranking for a keyword you’re going after, how to set up a link building campaign, plus much more.
This video walks through the decision process of how to deal with existing content in order to extract more value out of it. You’ll learn how to deal with underperforming content, how to approach thin content, and when you should delete content altogether. This is also the exact process I follow when I acquire a new domain and need to decide which content will be kept, which will be redirected, which will be consolidated, and which will be deleted.
Video walkthrough on how Ian evaluates expired domains that are up for auction.
A handy step-by-step checklist covering all the things you need to do (and check) before, during and after a domain or website migration to make sure all your SEO stays intact.
We discuss various link building services and their pros/cons, local SEO, how to grow a podcast, and we also share some advice on getting a job in SEO.
We discuss what we believe the top skill that every new SEO should learn, how to deal with the new mobile-first index, why you shouldn’t dynamically create pages after internal searches, and some advice on international SEO setup + much more.
You can also get full access to the slide deck via this link.
A list of all the software directories you can get links from, mostly for free (some have fee’s) but all are scored based on highest Ahrefs DR.
A simple, but relatively comprehensive 5 question SEO skills quiz used as part of the screening process for hiring new SEO analysts.
The actual SEO Proposal presentation slides used by From The Future to pitch $100,000+ SEO engagements
Join JustReachOut.io Founder Dmitry Dragilev as he walks you through his 4 top hacks for doing your own PR and getting results… the same process he used to grow Polar to 40M pageviews per month before selling to Google.
Get access to the specific email pitch templates used by Dmitry Dragilev and JustReachOut.io.
We discuss our top 5 SEO tips, how to gather reviews for businesses operating in sensitive industries, how you can avoid receiving a penalty from Google while also implementing interstitials, how to carry out effective prospecting, and we dig into some solutions for working with clients where they aren’t seeing the value of SEO.
We discuss subdirectories vs. subdomains for forums; when and why you would use each. How to price SEO Consulting both as a freelance consultant and also how to structure pricing as an agency. How to structure both architecture but more so content for targeting/ranking local service pages. How to approach link building for new sites as well as best practice steps fo launching new brands/websites.
In this months’ Q&A we talked about setup and architecture for ranking local landing pages, blog architecture best practices, the best sites to use to own more brand SERP real estate, reputation management, what to do once you’ve saturated the majority of your target SERPs, and more.
How to Acquire Featured Snippets