Traffic Think Tank

An SEO’s guide to making the switch to GA4

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No idea where to even start when it comes to switching from UA to GA4? No worries! Ryan Levander has got you in this five-part video course. Go from zero to hero with GA4 in just over two-and-a-half hours.

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  • Discover the key differences between Google Analytics 4 and Universal Analytics – and why GA4 needed to happen.
  • Get to grips with the fundamentals of GA4, then watch over Ryan’s shoulder as he sets up GA4 on a site.
  • Everything is an event in GA4, which can take some getting used to when you’re coming from UA. Discover how to get the most from this fundamental GA4 feature.
  • Discover the most useful reports in GA4 and watch over Ryan’s shoulder as he shows you where each one shines.
  • Discover how you can use Google Data Studio to pick up where GA4 falls short and watch over Ryan’s shoulder as he walks through some real-life examples.
1

UA vs GA4: What's changed?

Start Lesson
2

GA4 foundations

Start Lesson
3

Events, events, events: Why everything is an event and how they work

Start Lesson
4

Useful reports in GA4

Start Lesson
5

When GA4 falls short and GDS enters

Start Lesson

Featured Speakers

Ryan Levander
Ryan Levander

Technical Marketer

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The Full Accelerator

(Academy + Mastermind)

  • Make real connections
    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time

Monthly Payment

$119
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Self-Guided Learning

(Academy only)

  • Make real connections
    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time

Monthly Payment

$99
Join Now

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Traffic Think Tank

Look — we're not here to promise you the moon and give you swiss cheese.

If you want the best results, you should think of the Traffic Think Tank as a community support group, like AA for SEOs who want to get better. If you want to get your money's worth and see improvements in your SEO, take group participation seriously and studiously.

No results are promised or guaranteed. You apply the advice you take from this group at your own risk.

We’ve made every effort to represent accurately the products and services we offer, and their potential to help you grow rankings, revenue, traffic, and your skills as an SEO.

We also constantly work to ensure what’s shared in the group remains private, including the immediate cancellation of membership for anyone found to be sharing our resources outside of the community.

Where any of the success stories or testimonials on this page share results of any kind, you should not expect the same results unless your business, efforts and resources are exactly the same as the person who shared that testimonial or story.

And seriously, come ready to do the work. That's what this is all about.

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