Beginner

E-commerce SEO 101

Online Course
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E-commerce SEO is one of the most powerful tools in an online store owner’s toolbox. Get it right and you could outrank your competitors, establish a strong brand, and send sales through the roof.

In this course, e-com expert Luke Carthy walks you through the cornerstones of optimizing an online store for search, from URL structure to how to handle product variations.

In this course you’ll learn:

  • Why an online store’s URLs are so important for both analytics and SEO.
  • What a good, a bad, and an ugly e-commerce site structure looks like.
  • How to use product variations to boost your e-commerce site’s UX and SEO – and ultimately increase conversions.
  • Product category dos and don’ts for e-commerce SEO success.
  • How to leverage site search to improve conversions, UX, and SEO.

By the end of this course, you’ll have a solid grasp of the foundations of e-commerce SEO and understand everything you need to know to send an online store up the SERPs.

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1

Site structure for e-commerce SEO

2

How to handle product variations for e-commerce SEO

3

Product taxonomy for e-commerce SEO

4

Site search for e-commerce SEO

Featured Speakers

Luke Carthy

eCommerce Growth Consultant - Specializing in strategy, conversion and search. International speaker.

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    Scale up and simplify every part of SEO.
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    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
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Monthly Payment

$119
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Self-Guided Learning

(Academy only)

  • Make real connections
    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time

Monthly Payment

$99
Join Now

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