How To Infuse Thought Leadership Into SEO Content with the LEMA Framework

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Lily Ugbaja has collaborated with, strategized for, and created content for the likes of Semrush, Hotjar, WordPress, and Zapier. So, it’s safe to say she knows how to create content that drives results.

Over the last few years, she’s noticed that searchers are growing seriously weary of content that isn’t driven by actual expertise and first-hand experience. Plus, search engines are no longer rewarding it. Instead, people (and Google) are hungry for content that drives the narrative forward (AKA thought leadership content). Which is great and everything…but if you’ve ever tried a thought leadership content play before then you know it’s miles harder to scale than your typical SEO content strategy, and only a select few writers seem to have the skills to be able to create it (and they’re expensive).

So, Lily has spent the last few years developing a standardized method the teams she works with can use to create thought leadership SEO content at scaleShe calls it the LEMA framework – and she’s agreed to share it with us in this nine-part video course.

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  • Why thought leadership SEO is the only SEO play worth making in 2024
  • Some real-word comparisons of thought leadership SEO vs typical SEO content
  • Why thought leadership content is more scalable than you think
  • How to quickly come up with a unique point of view for a thought leadership article
  • The prompts Lily uses in HARO requests to get SME quotes that will add genuine expertise to your content
  • How to optimize a thought leadership article for SEO (without turning it into another cookie-cutter piece of content)
1

Introduction To Thought Leadership SEO

2

Why Thought Leadership SEO?

3

Thought Leadership SEO Examples

4

But Is It Scalable?

5

The Lema Framework For Thought Leadership SEO

6

Determining Logic

7

Developing A Unique Narrative 

8

Clarity And Actionability

9

Conclusion

Featured Speakers

Lily Ugbaja

Founder and Head of Marketing @ Marketing Cyborg

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    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
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    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time

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