Intermediate

Leadership & People Management

Online Course
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Level up your leadership and learn how to be an effective people manager

A leadership path is something that many people explore over the course of their career. The transition from being an individual contributor to becoming a people manager can be really difficult. Many companies don’t have particularly great support for new managers, which can set you up for failure right from the beginning.

Matthew Howells-Barby, VP of Marketing at HubSpot and one of the founding team at Traffic Think Tank, shares his processes, templates, and advice on how to be an effective leader. Whether you’re a brand new people manager or have several years of experience there should be something to take from this course. Some of the areas that are covered include:

  • Setting your team’s long-term vision.
  • Building goals and linking them to playbooks.
  • Managing team compensation.
  • Creating a team operating model.
  • Delivering feedback to your team.
  • Using accountability frameworks.
  • Running performance reviews.
  • How to approach contingency planning.

Included within several of the lessons are downloadable templates and additional learning resources. Not only that, but there’s additional advice from other leaders in the marketing space, including Joanna Lord, former CMO @ Skyscanner and ClassPass, and Ross Simmonds, CEO of Foundation.

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What you’ll learn

By the end of this course you’ll have learned the following:

  • How to create a long-term vision for your team.
  • Setting up success metrics.
  • Linking playbooks into goals.
  • Determining how many direct reports you should have.
  • How to adopt the DARCI accountability framework.
  • Planning team compensation.
  • Delivering feedback.
  • How to run effective performance reviews.
  • Managing other people managers.
  • How to create a contingency planning process.
1

Building Your Team Vision, Goals, and Playbooks

2

The DARCI Accountability Framework

3

Creating a Team Operating Model

4

Direct Reports: How Many Are Too Many?

5

Managing Team Compensation

6

Performance Reviews

7

Managing Managers

8

Contingency Planning

Featured Speakers

Matthew Howells-Barby

VP of Marketing at HubSpot and cofounder of Traffic Think Tank.

Joanna Lord

EIR at Reforge, former CMO of both Skyscanner and ClassPass.

Ross Simmonds

CEO at Foundation.

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  • TTT Academy:
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  • Templates, Tools, and Process Docs
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  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
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    Learn what works from experts at the top of their fields.
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    Save BIG on the tools and services you need to do your best work.
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