You don’t have to be clairvoyant to see where the future of SEO is heading 🔮
AI-generated content is set to eventually eat up all the long-tail, low-competition keywords that have been the bread-and-butter of content strategies since… well, since the first content strategy.
So, where does that leave us all?
The marvelous Jessica Malnik has the answers you’re looking for in this five-part course…
What you’ll learn:
Why keyword research is no longer enough
Discover why keyword research no longer packs the same performance punch in 2024 – and where to focus your B2B content strategy instead.
How to do audience research for your content strategy
Discover how to actually conduct audience research that will be the foundation of your B2B content strategy moving forward.
Learn how to turn those audience research insights into coherent content ideas that drive leads.
Jessica explains how to take your fledgling content hub ideas based on real audience research and expand them with keyword research.
Putting the final touches on your content strategy
Discover how to wrap all of these insights together and turn them into a comprehensive B2B content strategy that you can share with your team.