SEO Process

How to Scale Your Agency with White Label SEO Resellers

Nick Eubanks
Published: Jun. 25, 2024
White Label SEO featured image

Throughout my career, I’ve seen countless digital marketing agencies struggle to scale their SEO offerings. They often find themselves stretched thin, juggling client acquisition, project management, and delivering results.

If you face similar challenges, the solution might be white label SEO.

In this post, you’ll learn what white label SEO is and how it can benefit your agency. I’ll give you my top recommendations for where you can find reliable white label SEO partners.

What Is White Label SEO?

White label SEO is a flexible arrangement allowing digital marketing agencies to expand their service offerings by partnering with third-party providers while maintaining their own branding. The agency rebrands the providers’ services as their own and sells them to clients.

This approach enables agencies to augment their in-house capabilities and expertise to provide their clients with a more comprehensive suite of SEO services without needing to invest heavily in additional infrastructure or personnel.

If you go this route, your white label partner will work behind the scenes, handling aspects of the SEO process like keyword research, on-page optimization, link building, and SEO reporting. At the same time, your company would maintain full control over client relationships and project management.

The 5 Top Benefits of White Label SEO for Digital Marketing Agencies

Now that you understand what white label SEO is, let’s talk about how it can help your agency. Here are the key benefits of working with SEO resellers for client work.

1. Boost Profitability 

With white label providers, you can take on more clients and projects without expanding your in-house team. You can focus on getting new clients and managing relationships while your partner handles the technical side of SEO. 

White label SEO can also help you improve profit margins by reducing labor and overhead costs.

2. Expand Your Service Offerings

White label SEO providers allow agencies to offer clients a full range of SEO services without investing in internal infrastructure or expertise. 

Your agency can be a one-stop-shop for all your clients’ digital marketing needs, while you use your white label partner’s industry expertise to deliver high-quality, effective SEO.

3. Streamline Your Workflows and Save Time 

Outsourcing SEO to a white label provider saves you time on research, implementation, and reporting. With the additional time you get back, you can focus on core tasks like getting more clients, developing high-level SEO strategies, and managing client accounts.

4. Optimize Resources

White label SEO is cost-effective, especially for smaller agencies with limited resources. You add significant value for your customers at a lower cost than you would pay to fill full-time roles in your organization.

5. Gain a Competitive Edge

Want to stand out when your potential clients are considering their options for SEO providers? 

Offering a wide range of services helps enormously — and when you leverage your white label resellers’ skills and knowledge, you’ll be in a great position to offer services they don’t (or provide a higher level of white glove customer service).

How to Choose a White Label SEO Partner

What should you look for when shopping for an SEO service provider for your agency? 

Here are some key characteristics to consider when evaluating potential white label SEO resellers.

Stellar Reputation Backed by Positive Reviews

One of the first things to dig into is the white label SEO provider’s reputation in the industry. Check third-party platforms like Capterra, G2, Trustpilot, Google Business Profiles, and the Better Business Bureau for client reviews and testimonials. 

A reputable white label SEO provider should have a track record of delivering high-quality results and excellent customer service. Pay attention to the overall sentiment of the reviews and look for specific examples of how the provider has helped their clients succeed.

Transparent Pricing Models

A good white label SEO partner should offer clear pricing options that align with your agency’s needs and budget. Look for providers that offer a range of pricing models, such as per-project, hourly, or retainer-based pricing. 

Carefully review their pricing structure and ask for a detailed breakdown of what they include in each package. A transparent pricing model ensures that you can accurately forecast your costs and avoid surprises down the line.

Keep in mind that some providers of SEO white label services don’t include prices on their website, and that’s fine (many projects are customized). But if you don’t get transparent pricing options and clear communication during their proposal process, steer clear.

seoReseller.com homepage

A Proven Track Record Demonstrated Through Case Studies

Look for providers with a portfolio of relevant case studies that showcase their ability to deliver results in your industry or niche, such as B2B content marketing. These case studies should highlight the specific strategies and tactics used and the measurable results achieved.

Real-life examples back up a service provider’s claims, and they’re a great way to envision how that reseller’s services can benefit your agency and your clients.

The Hoth screenshot

Seamless, Responsive Communication and Customer Service

Ideally, you’ll establish a long-term partnership with your SEO reseller, and effective communication is critical to making that relationship strong.

Look for partners that offer easy and straightforward communication channels, such as a dedicated account manager, regular check-ins, and a centralized project management system.

A good provider should be responsive to your inquiries and proactive in keeping you informed about the progress of your projects. If a provider offers phone support, live chat, and/or a help center with answers to frequently asked questions, give them bonus points in your evaluation.

Reliable, Timely Delivery of Services

When outsourcing your SEO needs to a white label partner, you need to be confident that they will deliver on their promises. Look for providers with a track record of meeting deadlines and delivering services on time. 

A reliable partner should have processes in place to ensure that projects are completed according to schedule and that any potential delays are communicated proactively. 

Customized Reports to Measure Progress

The best SEO resellers will arm you with professional, detailed reports that showcase the value and impact of your SEO services. These reports should be easy to understand and customizable, so you can brand them as your own and share them with clients regularly.

Look for a provider that offers reports packed with critical SEO KPIs like website traffic, rankings, and conversions. The best reports also include actionable insights and recommendations to keep your SEO strategy on track and continuously improving.

With quality reporting, you can keep your clients in the loop, demonstrate the ROI of your SEO services, and build trust and credibility as an agency. Plus, you’ll save time and resources by having your white label partner handle the heavy lifting of data analysis and report creation.

The 5 Best Places to Find Quality SEO Resellers

You’ve got your shopping list in hand, so where do you go from here?

I’ve compiled this list of recommendations for places to find the best SEO resellers who can help you deliver results for your clients. The Traffic Think Tank community is also a great way to find SEO pros who provide white label services.

1. Semrush: A Comprehensive White Label SEO Solution

Semrush screenshot

Semrush offers both white label SEO products and services. With Semrush, you can access more than 55 marketing tools to create data-driven pitches, manage client SEO campaigns, and streamline your agency’s workflow. The agency platform provides a client portal and CRM system, custom SEO white label reports, and reliable data for creating effective SEO strategies.

One of Semrush’s standout features is its white-label content writing service, which enables you to deliver high-quality SEO content to your clients without the need for an in-house writing team. Semrush’s extensive database, containing billions of keywords, backlinks, and URLs, also ensures you can always give your clients informed, data-driven recommendations.

Semrush’s Agency Growth Kit also includes:

  • Generating AI-Powered report summaries
  • Managing projects
  • Publishing a listing in Semrush’s agency directory so you can generate leads
  • Getting more clients through Semrush’s matchmaking service
  • Locating growth opportunities
  • Building rapport with clients
  • Creating an outreach message that increases your chances of closing deals
Semrush Agency Growth Kit

2. The HOTH

The Hoth homepage screenshot

The HOTH is a well-known white label SEO company that offers a comprehensive range of managed services designed to help agencies grow and succeed.

What sets The HOTH apart is its unique approach to pricing and packages. Instead of offering traditional white label packages, The HOTH has set prices for specific services, such as link building, content creation, local SEO, and more. Then they work with agencies to create custom, on-demand packages that can easily scale to meet their specific needs and budget.

When working with The HOTH, agencies are assigned a dedicated project manager who works closely with them to design and manage campaigns based on their objectives. This personalized approach ensures that agencies receive high-quality work that aligns with their goals and adheres to industry SEO best practices.

The HOTH’s user-friendly dashboard makes it easy for agencies to manage their clients’ campaigns, track progress, and generate custom reports.

3. SEOReseller

seoReseller.com screenshot

SEOReseller is a Google Partner and certified Semrush Agency Partner that offers a comprehensive suite of white label SEO services, including keyword research, on-page optimization, link building, content creation, and more.

This agency offers three SEO packages:

  • Local SEO — $499 per client, billed monthly
  • National SEO — $699 per client, billed monthly
  • GBP Only SEO — $299 per client, billed monthly

SEOReseller also offers white label content creation, PPC, FB Ads, and TikTok Ads services for an additional fee. As a client, you’ll have direct access to their SEO experts via a dedicated Slack channel.

4. Upwork

Upwork screenshot

Upwork is a popular freelancing platform that connects businesses with skilled professionals worldwide. 

With a wide variety of SEO experts on the platform, you can easily find white label SEO providers to collaborate with. 

Upwork lets you browse freelancer profiles, view their portfolios, and read reviews from previous clients. This helps you make informed decisions when selecting a white label SEO partner. The platform also offers a secure payment system and secure communication tools to ensure a smooth collaboration process.

On the downside, Upwork charges freelancers a service fee, which is a percentage of their earnings. This fee is paid by the freelancer, not the client, which means the best SEO resellers might not flock to this platform looking for work.

5. Freelancer

Freelancer.com screenshot

If you’re looking for another place to find freelance and contract SEO professionals, you can also check out Freelancer, which is similar to Upwork.

Post your SEO project requirements and receive bids from interested freelancers, or browse through the available talent and invite them to work on your project. Freelancer.com provides a user-friendly interface for managing your projects, communicating with your chosen SEO provider, and making payments securely.

Note that on Freelancer.com, employers and freelancers pay a fee. Employers are charged a small amount to post projects and hire freelancers, while freelancers pay a percentage of their earnings as a service fee.

Find White Label SEO Partners in TTT Academy

In addition to the platforms and providers mentioned above, Traffic Think Tank Academy is an excellent place for agencies to find white label SEO resellers. 

This exclusive community brings together top-tier SEO professionals from around the world, and you can connect with experts who specialize in the full spectrum of SEM and SEO skills. 

TTT Academy is also more than just a place to find white label partners — it’s an educational platform where you can swap ideas, get advice, and learn from the wins (and the occasional flops) of other SEO masters. 

If you want to find top-tier white label SEO partners and tap into a wealth of industry knowledge, TTT Academy is the place to be.