SEO Process

10 Best B2B Content Marketing Agencies for Measurable Growth

Leigh McKenzie
Last Updated: Jun. 25, 2024
B2B Content Marketing Agencies

Today’s B2B brands often struggle to get a foothold in visibility and market share. If that’s your current pain point, partnering with a savvy B2B content marketing agency can help.

The agencies in this niche go far beyond just creating content. They use data-driven strategies that attract, engage, and convert your target audience.

Wondering which agency you should choose? In this guide, I’ll introduce 10 top B2B content marketing agencies delivering significant ROI for their clients.

Before I highlight these companies, let’s talk about what B2B content marketing agencies are, and what they can do for you.

What Is a B2B Content Marketing Agency?

B2B content marketing agencies help companies create and distribute content that attracts and engages their target audience. Their strategists and content creators understand your unique challenges as a B2B provider, such as longer sales cycles and multiple decision-makers. They also know you need thought leadership and educational content.

Working with a B2B content marketing agency gives you access to the expertise of their entire team. They’ll shape your content strategy with you, then create content in different formats, like blog posts, whitepapers, and case studies, to cover different stages of the buyer’s journey.

Agencies can help you optimize your content for search and boost distribution. Best of all, top B2B content marketing agencies stay up-to-date with the latest content marketing trends and SEO copywriting best practices, so the pieces they create for you will stand out from the competition.

You could always create your content in-house, but partnering with a specialized B2B content marketing agency has several advantages. 

Here are some of the key benefits.

  • Access to a team of experts: B2B content marketing agencies have skilled strategists, writers, editors, and designers who specialize in creating content that resonates with business audiences. You’ll get access to this diverse expertise without needing to hire and manage an in-house team.
  • Fresh perspectives and industry insights: Agency teams work with a variety of clients across different industries, giving them unique insights into what works and what doesn’t in B2B content marketing. They can bring fresh perspectives to your content strategy and help you stand out from competitors.
  • Ability to scale content production: As your business grows and your content needs expand, an agency partner can help you scale your content production without the need to recruit, hire, and train additional in-house staff. The flexibility of a white label SEO strategy allows you to ramp up your content efforts quickly and efficiently when needed.
  • Improved lead generation and thought leadership: By creating high-quality, targeted content that addresses your audience’s pain points and showcases your expertise, a B2B content marketing agency can help you attract more qualified leads and establish your brand as a thought leader in your industry. This can lead to increased conversions, customer loyalty, and revenue growth.
  • Focus on your core business: Outsourcing your content marketing to an agency frees up your internal resources to focus on other critical aspects of your business, such as product development, sales, and customer service. This allows you to prioritize your core competencies while still reaping the benefits of a strong content marketing strategy.

What Are the Characteristics of a Good Content Marketing Agency?

If you want to publish high-quality content that ranks well in search engines and consistently attracts organic website traffic, the agency you partner with needs to:

  • Understand your unique business needs, goals, and target audience
  • Create high-quality, engaging content that resonates with your target clients
  • Optimize content for search, so your brand is easy to find online
  • Employ a data-driven approach and use analytics to refine and improve your content strategy
  • Provide regular reports and insights on content performance
  • Stay ahead of industry trends and technologies, so they can proactively bring you new ideas and strategies
  • Act as a true partner, working closely with your team to ensure seamless communication and collaboration

Our Criteria for Choosing the Best B2B Content Marketing Agencies

At Traffic Think Tank, we know how important it is to select the right B2B content marketing agency for your business. 

Our team of experienced SEOs, content strategists, and marketers has worked with numerous agencies over the years, so we’ve got some behind-the-scenes insights into what separates the best from the rest.

TTT Top Picks B2B

To create this list of top B2B content marketing agencies, we conducted an extensive evaluation process that considered a wide range of factors. 

We assessed each agency’s:

  • Expertise in creating compelling, data-driven content tailored to the unique needs of B2B businesses.
  • Ability to leverage cutting-edge technologies and distribution channels to maximize the impact of content.
  • Track record of driving measurable results for their B2B clients. We analyzed case studies, client testimonials, and key performance metrics to ensure that the agencies on our list have consistently delivered outstanding ROI.
  • Grasp of the buyer’s journey and the critical role that thought leadership and educational content play in nurturing leads and building trust.

Let’s get to the results.

The 10 Best B2B Content Marketing Agencies

Here’s our hand-picked list of the top B2B content marketing agencies that consistently deliver exceptional results:

  1. Compound Growth Marketing
  2. Growth Plays
  3. Foundation
  4. Digital Commerce Partners
  5. SuccessFuel
  6. Omniscient Digital
  7. Animalz
  8. Beam
  9. Codeless
  10. Gorilla 76

1. Compound Growth Marketing

Compound Growth Marketing

Headquarters: Distributed

Specializations: Full-funnel demand generation

Notable clients: Airtable,Yesware, Workable, LogMeIn

Compound Growth Marketing (CGM) is a full-funnel demand generation firm that has successfully partnered with over 100 B2B tech companies. It focuses on delivering results by leveraging insights from its clients’ revenue operations to drive top-of-funnel and middle-of-the-funnel execution and optimization.

In addition to content and SEO services, CGM also offers RevOps and ABM expertise. During projects, it conducts thorough keyword research, optimizes websites, and builds quality backlinks. CGM also provides paid media solutions and can help you create targeted campaigns and optimize for ad performance.

CGM was recognized by Inc. 5000 as one of the fastest-growing private companies in America in 2023, and the agency has achieved a 478% growth rate over the past three years.

2. Growth Plays

Growth Plays

Headquarters: Los Angeles, CA

Specializations: Demand generation, go-to-market content support

Notable clients: Heap, Calendly, Copy.ai, Podia

At Growth Plays, the team focuses on B2B content and SEO strategies that generate pipeline, not just pageviews. They provide clear and actionable strategies for B2B technology businesses and investment funds to leverage SEO and content as a platform for thought leadership, product marketing, and demand generation.

Their core solution is a two-part process that combines content strategy and SEO planning to support clients’ go-to-market strategy. Growth Plays maps out all product and customer-relevant content opportunities. It then determines what assets need to be created or updated for its clients to rank for their most valuable keywords throughout the customer journey.

Speaking of customer journeys, Growth Plays aims to help its clients gather hundreds of new problem- and solution-aware contacts every month. This ensures consistent high-quality leads for its clients’ sales pipelines.

3. Foundation

Foundation

Headquarters: New York, NY and Los Angeles, CA

Specializations: An end-to-end content approach

Notable clients: Snowflake, Canva, Mailchimp, Unbounce

Foundation is a team of strategists and creators that helps B2B businesses produce high-quality content. They aim to rectify the common mistake of employing the “set and forget” method of content creation, where companies publish content and then move on without further engagement.

With an end-to-end approach to content creation, Foundation handles every aspect of the process, from initial strategy to distribution. The agency encourages clients to treat marketing as an investment, and it researches, creates, distributes, and optimizes marketing assets that pay “compounding interest.”

Research covers competitive, community, audience, keyword, backlink, channel, social, and SERP analysis. The team then leverages the research to create blog posts, social media content, research assets, videos, presentations, infographics, webinars, graphics, and quizzes.

4. Digital Commerce Partners

Digital Commerce Partners

Headquarters: Toronto, ON / Remote

Specializations: Full-service content marketing services and SEO

Notable clients: Semrush Owned Media, ADD.org, CMA Exam Academy, Seven Sons

As the content marketing and SEO agency from industry pioneer Copyblogger, this team brings decades of demonstrated expertise to help you achieve your business goals. 

Digital Commerce Partners never takes on more than 15 client companies at a time, so you always get white-glove, personalized attention, and highly customized content. Its team of ace SEO specialists, content specialists, and content writers use a proven process, so you get the content you want, when you need it.

DCP’s data-driven approach has yielded impressive results, with clients experiencing an average traffic increase of 194%.

5. SuccessFuel

SuccessFuel

Headquarters: King of Prussia, PA

Specializations: Full-service demand gen, including content syndication

Notable clients: Sage, Stampli, PWC, Healthgram

SuccessFuel has an in-house editorial team of industry experts who have spent more than 35 years engaging with business professionals, researching B2B markets, and producing premium paid content and articles for digital media properties. 

The editorial team at SuccessFuel is skilled at interviewing business professionals and finding the most compelling stories to create content that helps you increase traffic and close more deals. Their content creation services include whitepapers, ebooks, infographics, case studies, and articles, and they can distribute your content using their syndication network.

SuccessFuel also offers original research services to ideate, design, and conduct industry surveys that generate valuable first-party research findings. The team then uses these findings to create various content assets, such as research reports, articles, and infographics.

6. Omniscient Digital

Omniscient Digital

Headquarters: Distributed

Specializations: Mid-Market

Notable clients: AppSumo, Jasper, Hotjar

Omniscient Digital is also on our list of the best enterprise SEO companies, and there’s a good reason why this agency appears on both lists. Its team comprises experienced content and growth experts from top-notch companies like Shopify, HubSpot, and Workato, and it shows in their work quality. 

As a content growth partner that scales with your business, Omniscient Digital creates high-quality, strategic content that matches your brand style and reaches the right audience at the right time. Omniscient identifies and prioritizes high-impact projects and pages to keep you from getting bogged down in unnecessary complexity.

They’re also pros at helping brands overcome production bottlenecks when they’ve maxed out their internal capacity.

7. Animalz

Animalz Digital Agency

Headquarters: Distributed

Specialization: SaaS

Notable clients: Amazon, GoDaddy, Airtable, Google

This agency serves many heavy-hitting enterprise companies, startups, and VC firms. Animalz specializes in creating long-form B2B content that captivates readers, whether the intended audience is everyday workers looking to improve their processes or executives and managers in specialized roles.

Animalz’s expertise spans a range of technical B2B industries. Its SEO consulting covers content audits, site structure, keyword research, hub-and-spoke strategy, and editorial planning. For brand awareness, Animalz creates blog articles, thought leadership pieces, and conference presentations.

Their content creation services include:

  • Ebooks
  • Blog posts
  • White papers
  • Landing pages
  • Video scripts
  • Emails and newsletters
  • Knowledge base articles
  • Case studies

8. Beam

Beam Content Agency

Headquarters: San Diego, CA

Specializations: SaaS

Notable clients: Groundswell, Outreach, Dooly

B2B companies that work with Beam can say goodbye to siloed content and boring output that fails to generate results. Instead, its clients get expert-driven content that engages savvy audiences and drives conversions and revenue.

Beam understands the challenges that many marketers face. It knows you’re probably overwhelmed by trying to feed the content monster, and you’ve been forced into an “it’s good enough” mindset. Beam aims to do far better than “good enough” with its content creation services.

Its content always starts with an expert foundation, which might include data, engineers, customers, leaders, partners, or experts. With that expertise as the foundation, you’ll get authoritative content that keeps Google happy.

Some of the agency’s top content marketing services include: 

  • Custom editorial guides
  • Go-to-market assets
  • Brand and executive social content

9. Codeless

Codeless growth company

Headquarters: Lone Tree, CO

Specializations: Long-form content

Notable clients: ActiveCampaign, Robinhood, Monday.com

With a focus on helping brands become category leaders, Codeless uses a predictable, proven, and repeatable process that delivers long-term content marketing ROI. Its team of expert writers, seasoned copyeditors, and SEO experts create bespoke content strategies designed to drive traffic, leads, and sales for their clients.

Codeless has helped dozens of top SaaS, service, and affiliate sites grow their businesses. It assigns writers with the right skill set for each client’s industry to ensure high-quality content that resonates with the target audience. Codeless’s specialty is long-form articles and high-conversion landing pages.

10. Gorilla 76

Gorilla 76

Headquarters: St. Louis, MO

Specializations: Manufacturing B2B

Notable clients: Davron Technologies, Multi-Tek, Paulo

Gorilla 76, an industrial marketing agency, has spent more than a decade building a strong expertise in helping B2B companies throughout the manufacturing ecosystem grow. Its client base includes custom machine builders, engineering-heavy OEMs, contract manufacturers, robotics integrators, and more.

The agency assists its clients in crafting messaging that resonates with key buying process influencers in manufacturing, from Engineers to Plant Managers to C-Suite executives. The team launches initiatives that include written content, video, and live events to help attract, engage, and build trust with your ideal customers.

Gorilla 76 also focuses on transforming websites from digital brochures into audience-centric resources that drive qualified sales conversations (which is often not an easy feat in the manufacturing sector!)

One key aspect of Gorilla 76’s approach is its emphasis on quantifying the impact of its marketing programs with relevant KPIs, such as qualified pipeline and resulting revenue.

How to Choose the Best B2B Agency for Your Needs

I’ve given you plenty of great options here (and there are even more B2B content marketing agencies out there who focus on B2B), so how do you choose the best partner?

First, don’t just pick the cheapest option. “You get what you pay for” always applies when it comes to content marketing services.

Consider the agency’s experience and expertise in your specific industry or niche when assessing contenders. A company with a proven track record of success in your field will better understand your target audience and the challenges you face.

Next, consider the agency’s approach to strategy and SEO reporting. Look for a partner who takes the time to understand your business goals and develops customized strategies to help you achieve them. They should also provide regular, transparent reporting (to track and measure SEO KPIs) and be proactive in making data-driven recommendations for optimization.

Additionally, evaluate the agency’s range of services and ability to scale with your business. As your needs evolve, you’ll want a partner that can adapt and grow with you. The agency you choose should offer a comprehensive suite of services to support your success as you expand.

Finally, pay attention to the agency’s communication style and client support. A good agency will be responsive, collaborative, and invested in your success. They should feel like an extension of your own team. They’ll be working closely with you to achieve your goals, so make sure the agency feels like a good cultural fit for your company.

Okay, You’ve Got Options — What’s Next?

Selecting the perfect B2B content marketing agency is just the first step in your journey to content marketing success. To get real results with your content, you’ll also need ongoing support, guidance, and access to industry experts.

When you join TTT Academy, you’ll not only learn from the brightest SEO minds in the industry but also have the chance to connect with some of the people behind the agencies featured in this post.