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Discussion Thread Directory

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TTT Members Only Slack Thread Directory

The following directory is updated as new content is published.

  • SaaS Landing Page Best Practices

    Conversion

    ACCESS

    Dustin starts a thread looking for tips on SaaS landing page creation. Joel jumps in and drops knowledge, per usual.

  • Parasite Ranking

    Technical SEO

    ACCESS

    Stephen kicks off a thread around parasite ranking. Nick jumps in with an update on his recent [keyword tool] push, and Charles drops in a list of good parasite hosts.

  • Ranking on Amazon

    Affiliate

    ACCESS

    Tony starts a thread on ranking well (and selling) on Amazon. Eduardo jumps in and shares some great slides from Affiliate World Asia.

  • Affiliate Marketing Notes and Q&A (pt 1)

    Affiliate

    ACCESS

    We recently launched a #affiliate channel to discuss all things affiliate marketing. Tung kicks off an awesome thread.

  • Affiliate Marketing Notes and Q&A (pt 2)

    Affiliate

    ACCESS

    Some great discussions on affiliate marketing started by Chris.

  • Ordering Content from Freelancers or Services

    Content

    ACCESS

    Rohin starts a discussion on what level of detail people give when ordering content. Nick hops in and shares a great template.

  • On-site CTA Conversion Tools

    Tools

    ACCESS

    Bill kicks off a thread around on-site CTA conversion tools/widgets. From email opt-ins to social sharing and content locking, there are some great recommendations in this thread.

  • Transitioning Content from 2018 to 2019

    Content

    ACCESS

    John gets feedback on how folks transition their 2018 guides (etc) to 2019. New pages? Update the old ones? Nick gives specific insight on how he approaches these challenges in the discussion.

  • Hiring White Hat Link Building

    Tools

    ACCESS

    Mike starts a thread on hiring white hat link building. Great discussion in here around when you should do things in-house, using vendors for link assets, and more.

  • Page Needs for Similar Keywords

    Content

    ACCESS

    Sam kicks off a thread around how to know when to use a new landing page or focus multiple similar terms onto one target. Good discussion in this one.

  • Early November Ranking Changes

    Analytics

    ACCESS

    Alain starts a discussion by asking if folks had noticed any significant ranking shifts in the start of this month. Matt hops in with some great insight based on things they saw at HubSpot, and adjustments they made in light of the changes.

  • Best Practices Around Modals & Interstitials

    Development

    ACCESS

    John starts a thread looking for advice on how to handle modals and interstitial ads. Matt chimes in with some great data on how he’d recovered from a modal related issue, and what thresholds he’s found through testing.

  • Black Friday & Cyber Monday Deals 2018

    Tools

    ACCESS

    Mr. Dyson (aka, Chris Hollywood) kicked off a huge thread with discounts and deals for Black Friday and Cyber Monday. Be sure to check these out while they last!

  • Handling WordPress Category Pages

    Technical SEO

    ACCESS

    Jon starts a discussion on how you should handle WordPress category pages, and if they could/should be thought of as ranking targets. Some great nuggets from Kane in here.

  • Ranking Multiple Pages

    Content

    ACCESS

    Shane kicks off a thread around ranking multiple pages for the same term. Some great feedback in here from Nick, as well as links to a few resources.

  • Updating Old Content and Annual Pieces

    Content

    ACCESS

    We had similar discussions this week started by Joe and Rich looking for feedback on refreshing old content. One version is about annual pieces (Best of 2018 vs Best of 2019, as an example) while the other was about handling a refresh of a page that drives the majority of organic traffic for a site.

  • Documenting Keyword Research for Clients

    Content

    ACCESS

    Dave starts a thread looking for advice on how to document large-scale keyword research projects for clients.

  • Removing Thin Pages

    Content

    ACCESS

    Zac starts a discussion on both the preferred approach to handling thin pages, and also getting buy-in from the needed stakeholders in order to actually implement the desired changes. (second thread here).

  • Agency Cold Outreach

    Business Development

    ACCESS

    Brett kicks off a thread around how agencies are handling cold outreach to potential clients. Great feedback from Eric, Rich and others on response rates, templates, and tools.

  • Local SEO for a Medical Client

    Local SEO

    ACCESS

    John starts a thread looking for advice and resources on doing local SEO for a medical client. Lots of great nuggets in this thread.

  • Checking Amazon for Out of Stock Items

    Development

    ACCESS

    Chris shares a step by step process to crawling the products you’re promoting on Amazon to ensure they’re not out of stock as Black Friday/Cyber Monday approaches.

  • Agency Time Tracking & Accountability

    Strategy

    ACCESS

    Leslie kicks off a thread around how agencies are tracking productivity for team members.

  • Multiple Site Teardown Video Reviews

    Conversion

    ACCESS

    Joel’s back with a series of video reviews. Check out the four new reviews in #conversion.

  • Subdomain to Folder Blog Move

    Technical SEO

    ACCESS

    Ross shares what happened when he recently (within the last few weeks) moved a blog from a sub-domain to a subfolder on the core domain. (Spoiler – it looks like it’s still a good idea.) Good timing, as we had a similar question pop up here.

  • Site Audit Discussion

    Technical SEO

    ACCESS

    Leslie kicks off a thread around scaling site audits. Some great gems in here around outsourcing, bringing on help, and breaking up work into smaller chunks. Seppo also shares a solid checklist for audit items.

  • Site Speed Optimization Tips

    Technical SEO

    ACCESS

    Isaac starts a thread looking for site speed optimization tips, and receives a bunch of great replies. Chris Dyson hops in with some useful areas to watch, and Andrea shares a hosting recommendation.

  • Content Pruning Resources

    Content

    ACCESS

    Kyle kicks off a discussion looking for resources/articles around content pruning. Members share videos from both Nick and Matt, as well as several other guides and blog posts.

  • Google Data Studio Report Templates & Examples

    Tools

    ACCESS

    Brett starts a discussion on examples for Google Data Studio reports. Some great resources in here.

  • Agency Shareholder Agreements

    Business Development

    ACCESS

    Stephen kicks off a thread around how agencies have handled getting shareholder agreements created. The info in here can also apply to other company types, not just agencies.

  • Merging Acquired Sites

    Technical SEO

    ACCESS

    Milan starts a discussion on the pros and cons of sub-domains vs sub-folders when merging in an acquired website (regardless of what side of the acquisition you’re on.)

  • Handling Q&A Content

    Content

    ACCESS

    Shane starts a thread on handling large amounts of simplistic question and answer pages. Tony hops in with some solid advice.

  • Topic Research Tools

    Tools

    ACCESS

    Kyle kicks off a discussion on topic research tools. While the discussion starts with the SEMRush beta, it also covers MarketMuse and Clearscope, as well as some others.

  • Free Keyword Tool

    Tools

    ACCESS

    Mr. Eubanks rolled out a free keyword idea generator.

  • Agency: Proposal Formats

    Business Development

    ACCESS

    Joey kicks off a thread around how agencies and consultants handle the proposal process.

  • More Discussion on Rank Volatility

    Analytics

    ACCESS

    Tony kicks off another round of discussion on the recent rank volatility – this one focused around the real estate industry.

  • How’d You Get Your First Client?

    Business Development

    ACCESS

    Dan kicks off a thread around how folks got their first client when they started offering digital marketing services.

  • New Agency: Niche, or General?

    Strategy

    ACCESS

    Lesli starts a discussion on the two paths when starting a new agency – go broad and get clients of all types, or focus on one specific industry.

  • Skills to Look For When Hiring Writers

    Recruitment

    ACCESS

    Jon starts a thread on what skills you should look for when hiring a freelance writer. Lots of good feedback in here.

  • Further “Medic” Discussion

    Analytics

    ACCESS

    Gerrit kicks off another round of discussion/observations around the so-called “medic” update. Lots of examples of odd movement in this thread.

  • Structuring Travel Category Pages

    Technical SEO

    ACCESS

    Sean starts a discussion on a how to structure category pages in the travel vertical. Lots of good examples in here.

  • To AMP, or Not to AMP

    Conversion

    ACCESS

    Borja starts a thread on potentially disabling AMP on a site where they’ve seen really poor conversion rates from AMP pages.

  • Search Console Gold Miner

    Seppo created a Google Sheet to assist in finding keywords where you already rank for but may not have content that fits the query well.

  • Structuring an SEO Team

    Recruitment

    ACCESS

    Edgell poses some questions on structuring an in-house SEO team and gets a ton of great feedback from Matt, Russ, Brett, and more.

  • Digging into a Ranking Drop

    Analytics

    ACCESS

    Rahul starts a discussion on a recent ranking drop one of his sites experienced. Lots of good feedback in the comments.

  • Assessing Keyword Difficulty

    Analytics

    ACCESS

    Mike starts a thread in on trying to evaluate how difficult it would be to rank for a given keyword. Some real gems in this thread.

  • Change in Featured Snippets Over Time

    Content

    ACCESS

    Adam starts a discussion looking for data on the change in featured snippet prevalence over time. Brittney comes through with the data behind the MozCast history on this front.

  • More Aug Google Update Discussion

    Technical SEO

    ACCESS

    Nick starts a discussion on his findings after having several weeks to collect and digest data around the update from August first.

  • No BS Link Building

    Tools

    ACCESS

    Rahul starts a discussion on the “No BS Link Building” service. While the thread technically started two weeks back, most of the discussion happened last week.

  • Screen Recording for Internal & Client Recordings

    Tools

    ACCESS

    James starts a thread in #agency on what folks are using to record screen shares for both internal and client communication.

  • Conversion Review of SamBoat.com

    Conversion

    ACCESS

    Joel does a 13-minute review for Pierre, covering both copy and visual presentation on SamBoat.com.

  • Getting Large Images Under Control

    Development

    ACCESS

    Mario asks for recommendations on how to handle a situation where he’s got 3k+ images that are too large both in terms of dimensions and file size.

  • Amazon Affiliate Tips

    Affiliate

    ACCESS

    Brett starts a thread looking for tips on starting and growing an Amazon affiliate business. Chris and Tony hop in with a ton of great tips/insight.

  • How To Do Keyword Research for Conversions

    Conversion

    ACCESS

    Nick Eubanks discusses how to find keywords that will drive conversions on your website (vs just chasing trophy terms.)

  • Bulk Checking Social Share Stats

    Tools

    ACCESS

    Patrick starts a thread looking for a way to bulk check the social share stats for a list of URLs. Matt gives a recommendation, and Tony comes through with a script to run through the list using the API.

  • Getting Local Reviews

    Local SEO

    ACCESS

    Gavin kicks off a thread asking for alternatives to HOTHStars and gets several suggestions.

  • Dealing with Employee Issues

    Recruitment

    ACCESS

    Leslie starts a thread looking for advice on what to do with an employee that’s been having some issues with a decline in work quality.

  • Finding Remote SEO Talent

    Recruitment

    ACCESS

    Chris kicks off a thread asking how others are finding remote SEO talent. He’s also looking for some part time help currently, which you can see in the jobs board here.

  • Continued Aug 1 Update Discussion

    Analytics

    ACCESS

    Another interesting thread re the Aug 1 update, this time in reaction to the claims that informational sites that try to push you into a transaction flow were targeted.

  • Dealing with Cancellations

    Business Development

    ACCESS

    Jason starts a discussion in #agency about how to handle a client who’s just tried to cancel right before a re-bill date, ignoring the 15 days notice required by the contract.

  • Content Audit Discussion

    Content

    ACCESS

    Robbie kicks off a thread discussing a content audit he’s working on. The site in question has over 4k glossary pages, plus local pages as well. Some great back and forth in this thread, plus the one right under it.

  • Excel Macro for CTR Analysis

    Analytics

    ACCESS

    Seppo shared an excel macro he created for identifying terms where the actual CTR is lower than expected for the average position. Requires excel and Google Search Console data.

  • Review of Swoop Website

    Conversion

    ACCESS

    Joel does another 15 minute video teardown that should be especially useful for folks working on SaaS.

  • Review of Compassion’s Sponsorship Page

    Conversion

    ACCESS

    Joel does a 15 minute video review covering design, as well as condensing and organizing copy.

  • SEO Proposal Template

    Strategy

    ACCESS

    Nick shares the FTF SEO proposal template as a guide for others looking to up their game in client sales.

  • Screening New SEO Candidates

    Recruitment

    ACCESS

    Nick shares the handful of questions that they use at FTF for screening folks that apply for an SEO role.

  • Spammy SERPs Post Aug 1 Update

    Technical SEO

    ACCESS

    Charles starts a discussion around some of the really spammy SERPs that are appearing post the Aug 1 update, specifically in the pharma space.

  • Updating Titles for Boosting CTR

    Technical SEO

    ACCESS

    Karl starts a discussion on updating page titles to boost CTR once you’re already ranked.

  • Building a Bank of Freelance Writers

    Content

    ACCESS

    Euan spurs a thread about building up a bank of freelancers to handle large-scale guest posting across various topics.

  • Local Service Landing Pages Video

    Conversion

    ACCESS

    Joel created a fantastic video about creating local service business (think plumber, dentist, etc) landing pages.

  • The August 1 Google Update

    Content

    ACCESS

    Jimmy starts a discussion on the Google shakeup that started on Aug 1. Have a site that was impacted? Join the discussion.

  • Agency Tracking and Reporting

    Analytics

    ACCESS

    James starts a discussion on what agencies are using to report and create dashboards for their clients.

  • Commercial Insurance Site Strategy

    Content

    ACCESS

    Robbie spurs a thread on how to approach content for a commercial insurance site. Eric, Isaac, and Nick drop recommendations in.

  • Tracking Website Changes

    Tools

    ACCESS

    Dave kicks off a discussion on how folks are tracking changes on competitor sites. Ian drops some screenshots of his recommended tool, Versionista, in as examples.

  • Dealing With An Indexed Dev Site

    Development

    ACCESS

    Boni starts a discussion on how members are handling instances where a client’s development or staging site accidentally gets indexed.

  • Agency Discussion on Specialized Agencies

    Strategy

    ACCESS

    Rob starts a discussion on agencies that specialize in one specific niche. We get into examples, as well as pros and cons.

  • Companies That Do SEO Well

    Content

    ACCESS

    John spurs a thread on members favorite examples of companies and sites that do SEO well. Get your swipe files ready, and jump in and add your own examples!

  • Tracking CTR on Affiliate Links

    Analytics

    ACCESS

    Rao kicks off a discussion on how folks are managing the tracking of CTR for affiliate links, and testing.

  • Managing Internal Linking in WordPress

    Development

    ACCESS

    Stephen starts a discussion on how members are handling internal links. Good discussion on the pros/cons of automating, and some plugin suggestions.

  • GDPR & Analytics Issues

    Analytics

    ACCESS

    Leslie starts a discussion on how folks are dealing with Analytics issues caused by GDPR required notifications.

  • Indexed Pages vs Pages Crawled/Day

    Technical SEO

    ACCESS

    Gary spurs a thread on people’s thoughts around the number of indexed pages vs expectations around the number of pages getting crawled per day.

  • Local Franchise Pages Checklist

    Local SEO

    ACCESS

    Stephen kicks off a discussion on what should be included for local pages for a franchise business.

  • Reducing Bounce Rate via New Window Links

    Development

    ACCESS

    After seeing some large sites seemingly go this route, Ryan starts a discussion on potentially using target=”blank” on links to lower bounce rate.

  • Questions Before Joining an Agency

    Recruitment

    ACCESS

    Tareq is debating joining an agency to build their SEO offering. Lots of good discussion on the things to know going in, questions to ask, etc.

  • Indexing Parameters

    Technical SEO

    ACCESS

    Cooper has a situation where a client is unsure on blocking parameters for products, like color options.

  • Yoast Calendar Variables

    Tools

    ACCESS

    Gary kicks off a discussion on the recent Yoast changes to the variables available like %%currentmonth%%.

  • Best Calendar Software For Setting Up Client Calls

    Tools

    ACCESS

    Ben solicits recommendations for the best options for scheduling calls with clients without a ton of back and forth.

  • Generating Leads for E-Commerce SEO

    Strategy

    ACCESS

    David starts a discussion on how people have approached generating new leads when offering e-commerce SEO services.

  • Addressing Poor Opt-In Rates

    Conversion

    ACCESS

    Jason kicks off a thread looking for some tips on addressing a poor (sub 1%) opt-in rate that he’s experiencing.

  • Scraping “People Also Ask” Suggestions

    Tools

    ACCESS

    Keith gets a thread going when he’s looking for a way to scrape the “people also ask” suggestions in Google SERPs. Coincidently, Nick just rolled out: Wondersear.ch.

  • Site Structure Considerations

    Technical SEO

    ACCESS

    Sidse starts a discussion on the structure for a site based heavily around the make/model/year combinations of cars. More than 35 back and forth messages in this one, covering indexing, IA, and sitemaps.

  • Attracting Talent to a New Agency

    Recruitment

    ACCESS

    Elliott starts a discussion on how people have approached attracting talent to a new agency.

  • Emerald Doors Video Review

    Conversion

    ACCESS

    Joel is back, and provides another video review of a member’s site.

  • Keyword Difficulty Scores

    Tools

    ACCESS

    Alex gets a thread going about the various ‘keyword difficulty’ scores present in popular SEO tools.

  • Wellness Routines

    Strategy

    ACCESS

    Gerry starts a discussion on how other members are taking care of their health. Some great POVs in here on diet, sleep, and exercise.

  • Training a New SEO Employee

    Recruitment

    ACCESS

    Isaac starts a discussion on what resources members are using to train up new SEO employees or interns. Lots of great resources packed into this thread.

  • Purchase Order Financing CRO Review

    Conversion

    ACCESS

    Joel is back, and provides another video review of a member’s site.

  • Progress On a New Site

    Strategy

    ACCESS

    Vin gets a thread going about possible ways to get a ~1-year-old site to escape what feels like a sandbox and start cracking page one.

  • Separating Brand vs Non-Brand SEO Sales

    Analytics

    ACCESS

    Euan starts a discussion on methods to split out brand vs non-brand sales coming from SEO for client reporting.

  • Handling Client Expectations

    Strategy

    ACCESS

    Jason starts a discussion on how to handle client expectations and impatience.

  • Removing Negative Yelp Reviews

    Local SEO

    ACCESS

    Cody gets a thread going about ways to try and remove negative reviews on Yelp. Multiple good ideas in here form Nick, Ryan, and James.

  • Common Issues with BigCommerce

    Development

    ACCESS

    Daryl starts a discussion on an issue he faced shortly after moving to BigCommerce. Nick hops in, laying out 6 common issues he sees with BigCommerce.

  • Handling Local Keywords

    Local SEO

    ACCESS

    Jackie starts a discussion on how to handle keyword research for local terms like “home roofing Dallas”.

  • Fixing a Site That Lost 99% of Traffic

    Technical SEO

    ACCESS

    Tung kicks off a discussion on a site where he saw a 99% traffic loss. After various fixes being implemented, the site is now back!

  • Google and Brand Names

    Strategy

    ACCESS

    Rich gets a thread going about working with new brand names that Google doesn’t recognize yet. Along with the tips on how to handle this, Mike Belasco drops a great tip on checking to see if a brand is recognized as an entity.

  • Buying an Expired Domain with Traffic

    Strategy

    ACCESS

    Isaac starts a discussion on the benefits and potential issues with buying an expired domain with links and traffic.

  • Agency SEO Team Structures

    Strategy

    ACCESS

    Mike starts a discussion on how folks are structuring their SEO teams.

  • Category Pages – Index, or NoIndex?

    Technical SEO

    ACCESS

    Craig kicks off a discussion on category pages – should they be noindexed?

  • Quick SEO Wins

    Strategy

    ACCESS

    Jake gets advice on producing quick SEO wins for a client where he’s got a strict limit on the number of monthly hours he can put in.

  • Logo/Brand Designer Suggestions

    Content

    ACCESS

    Rob asks for recommendations on a logo/brand designer and gets two options, including the guy who made the TTT logo. Feel free to drop more in.

  • Agency Billing Options

    Strategy

    ACCESS

    Tony shares a ton of great info on how his agency is charging. Others chime in with feedback. Lots of discussion around hourly rates in this one.

  • “Split Testing” a Website

    Conversion

    ACCESS

    Mike gets advice on handling a new split test for a massive website.

  • CloudFlare Cache Options

    Technical SEO

    ACCESS

    Gary starts a discussion on using CloudFlare as a whole site cache option, and gets some feedback on some other options as well.

  • Employee Time Tracking

    Strategy

    ACCESS

    Jason gets recommendations on what the agency folks are using to track employee time/productivity.

  • Finding and Vetting Good Writers

    Content

    ACCESS

    Ben starts a discussion on finding, vetting, and paying good writers. Tons of good feedback in here, along with links to a few resources from Joel.

  • Do I Need WordPress for Good SEO?

    Technical SEO

    ACCESS

    Brendan starts a discussion on how to respond when a client asks if they need to use WordPress to have good SEO. Lots of good feedback/communication tips in this one.

  • Blog Conversion Optimization Tips

    Conversion

    ACCESS

    Chris asks if anyone has conversion tips for optimizing blog posts. Matt, Joel, and Ian weigh in with some pointers.

  • Dealing with Competing Pages

    Content

    ACCESS

    James starts a discussion on an issue he ran into where a client’s in-house team created new pages that compete with a big SEO page.

  • Pricing for Email Marketing

    Strategy

    ACCESS

    Daniel presents question on how folks are charging for email marketing. Joe weighs in with his experience and Joel shares how he charges.

  • GMB Radius for Service Area Businesses?

    Local SEO

    ACCESS

    Adam gets feedback on how to handle service businesses in GMB. Set a radius, or list cities? Adam Steele and Dave Ojeda weigh in and give some good tips.

  • Handling Video Content

    Content

    ACCESS

    Borja starts a discussion on how to best handle video content. Youtube vs Wistia, embedding, transcribing… Nick, Mark, Matt and more weigh in.

  • Dealing with Content Cannibalization

    Content

    ACCESS

    James has an issue where he had a page ranking and then two other pages were created, going after the same keyword, that cause the main page to drop to page 2. We discuss potential fixes.

  • WWW vs non-WWW

    Technical SEO

    ACCESS

    Patrick wants to figure out if there’s any SEO benefit from using the www. subdomain or not. The community shares their thoughts.

  • Getting Client Account Credentials

    Business Development

    ACCESS

    Adam starts a discussion on the various ways the agency folks are getting the needed account credentials (GA, GSC, etc) from new clients.

  • Server Locations & Ranking

    Technical SEO

    ACCESS

    Osanda has several folks weigh in on the importance of server location to ranking well in specific countries.

  • Canonicals and Paginated Pages

    Technical SEO

    ACCESS

    John kicked off a thread on how to handle the canonical tags for paginated pages. Self canonical with rel prev/next? Canonical back to page 1? Check out the discussion.

  • Google Analytics Report Templates

    Analytics

    ACCESS

    Sugathan is looking for some solid templates for Google Analytics to present back to clients. This thread is full of a ton of suggestions.

  • Building Adwords Reports

    Analytics

    ACCESS

    Stephen asks about ways to build nicely presented reports for Adwords that are low cost.

  • Setting Up a Directory

    Technical SEO

    ACCESS

    Jimmy starts a thread looking for advice on setting up the URL structure for a surgeon directory. Matt and Ian hop in with some advice and examples.

  • Testing Brand Names

    Strategy

    ACCESS

    Rob gets several options/suggestions for how to test out a potential brand name.

  • Scroll Depth Tracking with Tag Manager

    Analytics

    ACCESS

    Suganthan kicked off a thread on how to do scroll depth tracking. Adam hops in and explains how its done.

  • Leading Brands’ Content

    Content

    ACCESS

    SQ asks for examples of brands that are excelling in various areas. Nick hops in with some great examples, along with Joe, Oleg, and others.

  • Trustpilot vs Reviews.co.uk

    Technical SEO

    ACCESS

    Rob starts a thread on comparing Trustpilot and Reviews.co.uk. Good notes in here, including pricing information and features.

  • TheraNest Site Teardown

    Conversion

    ACCESS

    Joel does a review of a member’s site, thernest.com, giving great notes on keywords vs conversion, benefit highlights, testimonials, and more.

  • Handling Billing Terms

    Strategy

    ACCESS

    James kicked off a thread on how folks are handling billing client project. Half up front? Two installments vs three? Some good POVs in here.

  • Process Documentation Example

    Development

    ACCESS

    Rich shares a process doc he has built around development of a custom theme. It’s a great example of how detailed you need to get, and how expansive projects can be even if they seem “simple” at first.

  • Purchasing Sites on Flippa

    Strategy

    ACCESS

    Chris walks through some thoughts on purchasing sites on Flippa and what to avoid/look out for.

  • Digging Into Site Sales

    Strategy

    ACCESS

    Interesting thread dissecting recent site sales that are listed on Flippa. Some good notes on “private” listings, as well as the use of trademarks in domain names.

  • Handling Thin Forum Pages

    Technical SEO

    ACCESS

    Dan gets a discussion going on handling a large amount of thin forum pages. Some good solutions in here, ranging from htaccess rules to plugins.

  • Giving Free Audits

    Strategy

    ACCESS

    Thread link is a bit clunky on this one because it actually started with an image, but James kicked off a thread on the practice of giving out free audits as a way to generate leads/interest. Some good varying POVs in here.

  • Progressive Forms

    Conversion

    ACCESS

    Suganthan gets several opinions on using multi-step forms during a conversion cycle.

  • Handling Underperforming Pages

    Technical SEO

    ACCESS

    How folks are handling pages that underperform the site average. Chris, Jared, and others chime in with their POV.

  • Mid March Algorithm Update

    Analytics

    ACCESS

    Sean gets a discussion going on the mid March updates. A few members chime in with helpful links and insight.

  • Hiring SEO Interns

    Recruitment

    ACCESS

    James kicks off a discussion on hiring SEO interns – thread contains different POVs on using interns, as well as a list of what Ian has them learn/focus on.

  • Quickly Grab the Top 100 for a Keyword

    Tools

    ACCESS

    Ken gets several options on how to quickly grab the top 100 ranked pages for a search term.

  • Generating XML Sitemaps for Non-WP Sites

    Technical SEO

    ACCESS

    Tareq asks how folks are handling the creation of XML sitemaps for non-WordPress sites. Ian, Chris, Joona, and Matt all give some options/pointers.

  • Article Briefs for Writers

    Content

    ACCESS

    Alan asks how members are handling briefs for writers. Matt, Jordan, and Emer share examples.

  • Onboarding and Trials

    Conversion

    ACCESS

    SQ gets some advice on handling the new user on-boarding and trial process. Chris and Joel weigh in with some great feedback/ideas.

  • Handling Client-Created Content

    Content

    ACCESS

    Isaac kicks off a discussion on what to do when you get content from a client and it’s a hot mess.

  • Balancing Great Content and Conversion

    Conversion

    ACCESS

    Joel did an awesome video this week showing some examples of pages that balance great content and conversion principles.

  • Content Formatting & Publishing

    Content

    ACCESS

    Joe asks how members are handling the outsourcing of formatting/publishing content in WordPress. Ben and Rich mention Wordable, and other folks jump in with how they’re approaching (be it FTEs or freelancers.)

  • Troubleshooting Audit Issues

    Technical SEO

    ACCESS

    Tareq ran into a discrepancy between a ScreamingFrog crawl and the audit in aHrefs – the thread contains some great info on working through issues and getting down to where the actual problem might be.

  • SEO for News Sites

    Technical SEO

    ACCESS

    Joe kicks off a discussion on SEO for news sites. Granit hops in with a huge list of tips – if you work on news sites, definitely give this a read.

  • Venn Heathcare Site Teardown

    Conversion

    ACCESS

    Joel’s back with another site review – this time it’s of Venn Healthcare.

  • Content Planning

    Content

    ACCESS

    Conrad spurs a discussion on content planning. Nick hops in and shares a spreadsheet example of how he handles planning out content initiatives.

  • Site Migration Update

    Technical SEO

    ACCESS

    Robbie gives an update on a site URL migration that looked a bit rocky to start. Spoiler – they didn’t stay rocky.

  • Ranking in Featured Snippets

    Content

    ACCESS

    Sean starts a discussion on getting featured snippets back after falling out of the highly coveted spot.

  • Local SEO Examples, Aggressive & Otherwise

    Local SEO

    ACCESS

    Chris kicks off a discussion on local SEO, giving an example of someone getting super aggressive. Jake chimes in with an example of a solid page that’s doing things “right” and Adam hops in with some tidbits as well.

  • SEO Job Interviews

    Recruitment

    ACCESS

    Andrew spurs a discussion on SEO job interviews. What questions should you ask, and how do you weed out the people spewing fluff?

  • Getting into Google News

    Content

    ACCESS

    Adam starts a discussion on getting into Google News. Some good examples in the comments for the requirements and page examples.

  • Enterprise SEO Platforms

    Tools

    ACCESS

    Alex kicks off a discussion on SEO platforms like BrightEdge – some great feedback in this thread.

  • Practice Ignition Site Teardown

    Conversion

    ACCESS

    Joel takes a deep-dive under the hood of the Practice Ignition website to uncover any CRO improvements.

  • New Eve Site Teardown

    Conversion

    ACCESS

    The New Eve website is pulled apart by Joel as he shares his CRO process along with a ton of great suggestions.

  • Handling Expired Job Listings

    Technical SEO

    ACCESS

    Zack starts a discussion on how to handle job listings that expire after a certain date. This same approach can be used for any content type that has a set date where it’s no longer relevant or useful.

  • Getting to 1,000 Podcast Subscribers

    Content

    ACCESS

    Adam gets some advice on taking a new podcast from zero to 1,000 podcast subscribers from Conrad, Matt, and Nick.

  • Dealing with Fake Google Reviews

    Local SEO

    ACCESS

    James asks what members are doing to try and combat fake Google reviews showing up on GMB pages.

  • Keeping WordPress Updated

    Development

    ACCESS

    Conrad starts a discussion on how members are keeping WordPress sites (and themes/plugins) up to date.

  • Quiz Coconut Site Teardown

    Conversion

    ACCESS

    Andrew has his site reviewed by Joel in this 10 minute teardown video. Great reminders about copy in this one.

  • Recommendations for Proposal Software

    Tools

    ACCESS

    Tony starts a discussion around what folks are using to manage their proposals. Spoiler – PandaDoc emerged as a favorite.

  • How Do You Value a Website?

    Strategy

    ACCESS

    Jim kicks off a discussion on how you go about valuing a website for possible acquisition (from either end.) Some great insights in the comments on this one.

  • MyBucketListEvents.com Site Teardown

    Conversion

    ACCESS

    Joe was looking for feedback on a project. Joel jumped in with a 16 minute video CRO review. Again – don’t miss these. Seriously.

  • CandyBar.co Site Teardown

    Conversion

    ACCESS

    Si Quan was looking for feedback on his project CandyBar.co – Joel hops in and does a video review of the site centered around CRO. Don’t miss these reviews – lots of food for thought.

  • Handling Sitemaps for Huge Sites

    Technical SEO

    ACCESS

    Granit kicks off a discussion on how to handle sitemap creation and organization for huge sites.

  • When is an Issue Worth Addressing?

    Strategy

    ACCESS

    Zack starts a discussion on what issues are worth tackling given the associated risks. If you work on a Shopify site, definitely check this thread out.

  • Staging Site Review

    Conversion

    ACCESS

    Rich has a client site getting ready to go live and shares the staging link to get feedback before it goes to prod. Check out the recommendations – chances are they can apply to one of your projects as well.

  • A Note on Babylon Traffic

    Tools

    ACCESS

    Quick thread about Babylon Traffic. Arguably, one of the most useful features is disabled by default. Euan starts out with a question about it, and ends up sharing how he got it enabled.

  • Switching to HTTPS

    Technical SEO

    ACCESS

    Helpful links and a few reminders on things to watch out for when switching your site over to HTTPS.

  • Handling Annually Updated Content

    Technical SEO

    ACCESS

    A thread on how to handling recurring annual (or monthly) content. We talk how you should handle URL structure, and look at an interesting example from Capterra.

Traffic Think Tank