Welcome to Traffic Think Tank! Before you start exploring the endless threads within the Slack channel, and the huge backlog of member-exclusive content, it’s worth taking a few minutes to go through some important information about the community.
As a Traffic Think Tank member, you’ll have 24/7 access to hundreds of hours of exclusive content and live events. This list is growing by the week, with new webinars, tutorials, and live Q&A sessions published each month.
See a full list of all the content you can access instantly!
Here are all the channels available in TTT, join any that interest you (you’re welcome to join all of them if you like):
Be sure to post your questions in the QA channel and you will always get an answer within 24 hours.
Do you have a question you’re not comfortable sharing publicly in the group? Whether it’s a client’s website or sensitive data – we understand. Shoot us a DM and we’ll help you out privately.
Use the links below to get dropped right into the content thread inside Slack.
The following directory is updated as new content is published.
Link Building
ACCESSMatt highlights how you can use the expiring domains in the lists shared in #domains to do broken link building. Mike pops in with a helpful template to use.
Technical SEO
ACCESSSean starts a discussion on a how to structure category pages in the travel vertical. Lots of good examples in here.
Conversion
ACCESSBorja starts a thread on potentially disabling AMP on a site where they’ve seen really poor conversion rates from AMP pages.
Seppo created a Google Sheet to assist in finding keywords where you already rank for but may not have content that fits the query well.
Recruitment
ACCESSEdgell poses some questions on structuring an in-house SEO team and gets a ton of great feedback from Matt, Russ, Brett, and more.
Analytics
ACCESSRahul starts a discussion on a recent ranking drop one of his sites experienced. Lots of good feedback in the comments.
Analytics
ACCESSMike starts a thread in on trying to evaluate how difficult it would be to rank for a given keyword. Some real gems in this thread.
Content
ACCESSAdam starts a discussion looking for data on the change in featured snippet prevalence over time. Brittney comes through with the data behind the MozCast history on this front.
Technical SEO
ACCESSNick starts a discussion on his findings after having several weeks to collect and digest data around the update from August first.
Tools
ACCESSRahul starts a discussion on the “No BS Link Building” service. While the thread technically started two weeks back, most of the discussion happened last week.
Tools
ACCESSJames starts a thread in #agency on what folks are using to record screen shares for both internal and client communication.
Conversion
ACCESSJoel does a 13-minute review for Pierre, covering both copy and visual presentation on SamBoat.com.
Development
ACCESSMario asks for recommendations on how to handle a situation where he’s got 3k+ images that are too large both in terms of dimensions and file size.
Affiliate
ACCESSBrett starts a thread looking for tips on starting and growing an Amazon affiliate business. Chris and Tony hop in with a ton of great tips/insight.
Conversion
ACCESSNick Eubanks discusses how to find keywords that will drive conversions on your website (vs just chasing trophy terms.)
Tools
ACCESSPatrick starts a thread looking for a way to bulk check the social share stats for a list of URLs. Matt gives a recommendation, and Tony comes through with a script to run through the list using the API.
Local SEO
ACCESSGavin kicks off a thread asking for alternatives to HOTHStars and gets several suggestions.
Recruitment
ACCESSLeslie starts a thread looking for advice on what to do with an employee that’s been having some issues with a decline in work quality.
Link Building
ACCESSTony shares a really impressive strategy that his team has been using to score more mileage out of a content asset. Check this one out if you’re doing asset based link building.
Recruitment
ACCESSChris kicks off a thread asking how others are finding remote SEO talent. He’s also looking for some part time help currently, which you can see in the jobs board here.
Analytics
ACCESSAnother interesting thread re the Aug 1 update, this time in reaction to the claims that informational sites that try to push you into a transaction flow were targeted.
Link Building
ACCESSKevin saw the recent article about a HARO notification system and did the math – it would cost over $300 a month to maintain. So, he figured out how to replicate it for free.
Strategy
ACCESSJason starts a discussion in #agency about how to handle a client who’s just tried to cancel right before a re-bill date, ignoring the 15 days notice required by the contract.
Content
ACCESSRobbie kicks off a thread discussing a content audit he’s working on. The site in question has over 4k glossary pages, plus local pages as well. Some great back and forth in this thread, plus the one right under it.
Analytics
ACCESSSeppo shared an excel macro he created for identifying terms where the actual CTR is lower than expected for the average position. Requires excel and Google Search Console data.
Link Building
ACCESSNick shared a doc that lists out 40+ software directories, including the DR, cost, and submission URL. This list is perfectly for building a foundation for SaaS businesses.
Conversion
ACCESSJoel does another 15 minute video teardown that should be especially useful for folks working on SaaS.
Conversion
ACCESSJoel does a 15 minute video review covering design, as well as condensing and organizing copy.
Strategy
ACCESSNick shares the FTF SEO proposal template as a guide for others looking to up their game in client sales.
Recruitment
ACCESSNick shares the handful of questions that they use at FTF for screening folks that apply for an SEO role.
Technical SEO
ACCESSCharles starts a discussion around some of the really spammy SERPs that are appearing post the Aug 1 update, specifically in the pharma space.
Technical SEO
ACCESSKarl starts a discussion on updating page titles to boost CTR once you’re already ranked.
Content
ACCESSEuan spurs a thread about building up a bank of freelancers to handle large-scale guest posting across various topics.
Conversion
ACCESSJoel created a fantastic video about creating local service business (think plumber, dentist, etc) landing pages.
Content
ACCESSJimmy starts a discussion on the Google shakeup that started on Aug 1. Have a site that was impacted? Join the discussion.
Analytics
ACCESSJames starts a discussion on what agencies are using to report and create dashboards for their clients.
Content
ACCESSRobbie spurs a thread on how to approach content for a commercial insurance site. Eric, Isaac, and Nick drop recommendations in.
Tools
ACCESSDave kicks off a discussion on how folks are tracking changes on competitor sites. Ian drops some screenshots of his recommended tool, Versionista, in as examples.
Development
ACCESSBoni starts a discussion on how members are handling instances where a client’s development or staging site accidentally gets indexed.
Strategy
ACCESSRob starts a discussion on agencies that specialize in one specific niche. We get into examples, as well as pros and cons.
Content
ACCESSJohn spurs a thread on members favorite examples of companies and sites that do SEO well. Get your swipe files ready, and jump in and add your own examples!
Analytics
ACCESSRao kicks off a discussion on how folks are managing the tracking of CTR for affiliate links, and testing.
Development
ACCESSStephen starts a discussion on how members are handling internal links. Good discussion on the pros/cons of automating, and some plugin suggestions.
Analytics
ACCESSLeslie starts a discussion on how folks are dealing with Analytics issues caused by GDPR required notifications.
Technical SEO
ACCESSGary spurs a thread on people’s thoughts around the number of indexed pages vs expectations around the number of pages getting crawled per day.
Local SEO
ACCESSStephen kicks off a discussion on what should be included for local pages for a franchise business.
Development
ACCESSAfter seeing some large sites seemingly go this route, Ryan starts a discussion on potentially using target=”blank” on links to lower bounce rate.
Recruitment
ACCESSTareq is debating joining an agency to build their SEO offering. Lots of good discussion on the things to know going in, questions to ask, etc.
Technical SEO
ACCESSCooper has a situation where a client is unsure on blocking parameters for products, like color options.
Tools
ACCESSGary kicks off a discussion on the recent Yoast changes to the variables available like %%currentmonth%%.
Tools
ACCESSBen solicits recommendations for the best options for scheduling calls with clients without a ton of back and forth.
Strategy
ACCESSDavid starts a discussion on how people have approached generating new leads when offering e-commerce SEO services.
Conversion
ACCESSJason kicks off a thread looking for some tips on addressing a poor (sub 1%) opt-in rate that he’s experiencing.
Tools
ACCESSKeith gets a thread going when he’s looking for a way to scrape the “people also ask” suggestions in Google SERPs. Coincidently, Nick just rolled out: Wondersear.ch.
Technical SEO
ACCESSSidse starts a discussion on the structure for a site based heavily around the make/model/year combinations of cars. More than 35 back and forth messages in this one, covering indexing, IA, and sitemaps.
Recruitment
ACCESSElliott starts a discussion on how people have approached attracting talent to a new agency.
Conversion
ACCESSJoel is back, and provides another video review of a member’s site.
Tools
ACCESSAlex gets a thread going about the various ‘keyword difficulty’ scores present in popular SEO tools.
Strategy
ACCESSGerry starts a discussion on how other members are taking care of their health. Some great POVs in here on diet, sleep, and exercise.
Recruitment
ACCESSIsaac starts a discussion on what resources members are using to train up new SEO employees or interns. Lots of great resources packed into this thread.
Conversion
ACCESSJoel is back, and provides another video review of a member’s site.
Strategy
ACCESSVin gets a thread going about possible ways to get a ~1-year-old site to escape what feels like a sandbox and start cracking page one.
Analytics
ACCESSEuan starts a discussion on methods to split out brand vs non-brand sales coming from SEO for client reporting.
Strategy
ACCESSJason starts a discussion on how to handle client expectations and impatience.
Link Building
ACCESSRyan kicks off a discussion on what Matt calls “content flipping” – starting a site or page out as a resource or content asset and then flipping it to a more commercial page/property once it’s gotten some links.
Local SEO
ACCESSCody gets a thread going about ways to try and remove negative reviews on Yelp. Multiple good ideas in here form Nick, Ryan, and James.
Development
ACCESSDaryl starts a discussion on an issue he faced shortly after moving to BigCommerce. Nick hops in, laying out 6 common issues he sees with BigCommerce.
Local SEO
ACCESSJackie starts a discussion on how to handle keyword research for local terms like “home roofing Dallas”.
Technical SEO
ACCESSTung kicks off a discussion on a site where he saw a 99% traffic loss. After various fixes being implemented, the site is now back!
Strategy
ACCESSRich gets a thread going about working with new brand names that Google doesn’t recognize yet. Along with the tips on how to handle this, Mike Belasco drops a great tip on checking to see if a brand is recognized as an entity.
Strategy
ACCESSIsaac starts a discussion on the benefits and potential issues with buying an expired domain with links and traffic.
Strategy
ACCESSMike starts a discussion on how folks are structuring their SEO teams.
Technical SEO
ACCESSCraig kicks off a discussion on category pages – should they be noindexed?
Strategy
ACCESSJake gets advice on producing quick SEO wins for a client where he’s got a strict limit on the number of monthly hours he can put in.
Link Building
ACCESSBoni starts a discussion on an issue he’s been facing where tons of sites are hotlinking his images.
Content
ACCESSRob asks for recommendations on a logo/brand designer and gets two options, including the guy who made the TTT logo. Feel free to drop more in.
Strategy
ACCESSTony shares a ton of great info on how his agency is charging. Others chime in with feedback. Lots of discussion around hourly rates in this one.
Conversion
ACCESSMike gets advice on handling a new split test for a massive website.
Technical SEO
ACCESSGary starts a discussion on using CloudFlare as a whole site cache option, and gets some feedback on some other options as well.
Strategy
ACCESSJason gets recommendations on what the agency folks are using to track employee time/productivity.
Content
ACCESSBen starts a discussion on finding, vetting, and paying good writers. Tons of good feedback in here, along with links to a few resources from Joel.
Technical SEO
ACCESSBrendan starts a discussion on how to respond when a client asks if they need to use WordPress to have good SEO. Lots of good feedback/communication tips in this one.
Conversion
ACCESSChris asks if anyone has conversion tips for optimizing blog posts. Matt, Joel, and Ian weigh in with some pointers.
Content
ACCESSJames starts a discussion on an issue he ran into where a client’s in-house team created new pages that compete with a big SEO page.
Strategy
ACCESSDaniel presents question on how folks are charging for email marketing. Joe weighs in with his experience and Joel shares how he charges.
Local SEO
ACCESSAdam gets feedback on how to handle service businesses in GMB. Set a radius, or list cities? Adam Steele and Dave Ojeda weigh in and give some good tips.
Content
ACCESSBorja starts a discussion on how to best handle video content. Youtube vs Wistia, embedding, transcribing… Nick, Mark, Matt and more weigh in.
Content
ACCESSJames has an issue where he had a page ranking and then two other pages were created, going after the same keyword, that cause the main page to drop to page 2. We discuss potential fixes.
Technical SEO
ACCESSPatrick wants to figure out if there’s any SEO benefit from using the www. subdomain or not. The community shares their thoughts.
Strategy
ACCESSAdam starts a discussion on the various ways the agency folks are getting the needed account credentials (GA, GSC, etc) from new clients.
Link Building
ACCESSHugo presents a question on a monthly link rental opportunity and receives feedback.
Technical SEO
ACCESSOsanda has several folks weigh in on the importance of server location to ranking well in specific countries.
Link Building
ACCESSBrendan starts a discussion on building links to a brand new site.
Technical SEO
ACCESSJohn kicked off a thread on how to handle the canonical tags for paginated pages. Self canonical with rel prev/next? Canonical back to page 1? Check out the discussion.
Analytics
ACCESSSugathan is looking for some solid templates for Google Analytics to present back to clients. This thread is full of a ton of suggestions.
Analytics
ACCESSStephen asks about ways to build nicely presented reports for Adwords that are low cost.
Technical SEO
ACCESSJimmy starts a thread looking for advice on setting up the URL structure for a surgeon directory. Matt and Ian hop in with some advice and examples.
Strategy
ACCESSRob gets several options/suggestions for how to test out a potential brand name.
Analytics
ACCESSSuganthan kicked off a thread on how to do scroll depth tracking. Adam hops in and explains how its done.
Content
ACCESSSQ asks for examples of brands that are excelling in various areas. Nick hops in with some great examples, along with Joe, Oleg, and others.
Technical SEO
ACCESSRob starts a thread on comparing Trustpilot and Reviews.co.uk. Good notes in here, including pricing information and features.
Conversion
ACCESSJoel does a review of a member’s site, thernest.com, giving great notes on keywords vs conversion, benefit highlights, testimonials, and more.
Strategy
ACCESSJames kicked off a thread on how folks are handling billing client project. Half up front? Two installments vs three? Some good POVs in here.
Development
ACCESSRich shares a process doc he has built around development of a custom theme. It’s a great example of how detailed you need to get, and how expansive projects can be even if they seem “simple” at first.
Strategy
ACCESSChris walks through some thoughts on purchasing sites on Flippa and what to avoid/look out for.
Strategy
ACCESSInteresting thread dissecting recent site sales that are listed on Flippa. Some good notes on “private” listings, as well as the use of trademarks in domain names.
Technical SEO
ACCESSDan gets a discussion going on handling a large amount of thin forum pages. Some good solutions in here, ranging from htaccess rules to plugins.
Strategy
ACCESSThread link is a bit clunky on this one because it actually started with an image, but James kicked off a thread on the practice of giving out free audits as a way to generate leads/interest. Some good varying POVs in here.
Conversion
ACCESSSuganthan gets several opinions on using multi-step forms during a conversion cycle.
Technical SEO
ACCESSHow folks are handling pages that underperform the site average. Chris, Jared, and others chime in with their POV.
Link Building
ACCESSRichard asks what members think is an acceptable average cost for link building services. Chris, James, and Matt hop in with some info.
Analytics
ACCESSSean gets a discussion going on the mid March updates. A few members chime in with helpful links and insight.
Recruitment
ACCESSJames kicks off a discussion on hiring SEO interns – thread contains different POVs on using interns, as well as a list of what Ian has them learn/focus on.
Tools
ACCESSKen gets several options on how to quickly grab the top 100 ranked pages for a search term.
Technical SEO
ACCESSTareq asks how folks are handling the creation of XML sitemaps for non-WordPress sites. Ian, Chris, Joona, and Matt all give some options/pointers.
Content
ACCESSAlan asks how members are handling briefs for writers. Matt, Jordan, and Emer share examples.
Conversion
ACCESSSQ gets some advice on handling the new user on-boarding and trial process. Chris and Joel weigh in with some great feedback/ideas.
Content
ACCESSIsaac kicks off a discussion on what to do when you get content from a client and it’s a hot mess.
Conversion
ACCESSJoel did an awesome video this week showing some examples of pages that balance great content and conversion principles.
Link Building
ACCESSBen spurs a discussion on how to effectively use HARO. Thread includes tips on when to respond, as well as a sample template for answering requests.
Content
ACCESSJoe asks how members are handling the outsourcing of formatting/publishing content in WordPress. Ben and Rich mention Wordable, and other folks jump in with how they’re approaching (be it FTEs or freelancers.)
Technical SEO
ACCESSTareq ran into a discrepancy between a ScreamingFrog crawl and the audit in aHrefs – the thread contains some great info on working through issues and getting down to where the actual problem might be.
Technical SEO
ACCESSJoe kicks off a discussion on SEO for news sites. Granit hops in with a huge list of tips – if you work on news sites, definitely give this a read.
Conversion
ACCESSJoel’s back with another site review – this time it’s of Venn Healthcare.
Content
ACCESSConrad spurs a discussion on content planning. Nick hops in and shares a spreadsheet example of how he handles planning out content initiatives.
Technical SEO
ACCESSRobbie gives an update on a site URL migration that looked a bit rocky to start. Spoiler – they didn’t stay rocky.
Content
ACCESSSean starts a discussion on getting featured snippets back after falling out of the highly coveted spot.
Local SEO
ACCESSChris kicks off a discussion on local SEO, giving an example of someone getting super aggressive. Jake chimes in with an example of a solid page that’s doing things “right” and Adam hops in with some tidbits as well.
Recruitment
ACCESSAndrew spurs a discussion on SEO job interviews. What questions should you ask, and how do you weed out the people spewing fluff?
Content
ACCESSAdam starts a discussion on getting into Google News. Some good examples in the comments for the requirements and page examples.
Link Building
ACCESSKeith gets some advice on doing image link reclamation.
Tools
ACCESSAlex kicks off a discussion on SEO platforms like BrightEdge – some great feedback in this thread.
Conversion
ACCESSJoel takes a deep-dive under the hood of the Practice Ignition website to uncover any CRO improvements.
Conversion
ACCESSThe New Eve website is pulled apart by Joel as he shares his CRO process along with a ton of great suggestions.
Technical SEO
ACCESSZack starts a discussion on how to handle job listings that expire after a certain date. This same approach can be used for any content type that has a set date where it’s no longer relevant or useful.
Content
ACCESSAdam gets some advice on taking a new podcast from zero to 1,000 podcast subscribers from Conrad, Matt, and Nick.
Link Building
ACCESSSQ kicks off a discussion on broken link building – some great tips in this thread, plus a great step-by-step from Chris Dyson.
Local SEO
ACCESSJames asks what members are doing to try and combat fake Google reviews showing up on GMB pages.
Development
ACCESSConrad starts a discussion on how members are keeping WordPress sites (and themes/plugins) up to date.
Conversion
ACCESSAndrew has his site reviewed by Joel in this 10 minute teardown video. Great reminders about copy in this one.
Link Building
ACCESSStephen kicks off a discussion on “bait and switch” link building where you create something specifically to aid link building and then change it to a commercial page later.
Tools
ACCESSTony starts a discussion around what folks are using to manage their proposals. Spoiler – PandaDoc emerged as a favorite.
Strategy
ACCESSJim kicks off a discussion on how you go about valuing a website for possible acquisition (from either end.) Some great insights in the comments on this one.
Conversion
ACCESSJoe was looking for feedback on a project. Joel jumped in with a 16 minute video CRO review. Again – don’t miss these. Seriously.
Conversion
ACCESSSi Quan was looking for feedback on his project CandyBar.co – Joel hops in and does a video review of the site centered around CRO. Don’t miss these reviews – lots of food for thought.
Technical SEO
ACCESSGranit kicks off a discussion on how to handle sitemap creation and organization for huge sites.
Strategy
ACCESSZack starts a discussion on what issues are worth tackling given the associated risks. If you work on a Shopify site, definitely check this thread out.
Link Building
ACCESSBen was looking for a way to find relevant targets for BLB campaigns – Nick hops in with a quick Google Sheet that can scan page on in Google for any 404’ed links.
Conversion
ACCESSRich has a client site getting ready to go live and shares the staging link to get feedback before it goes to prod. Check out the recommendations – chances are they can apply to one of your projects as well.
Tools
ACCESSQuick thread about Babylon Traffic. Arguably, one of the most useful features is disabled by default. Euan starts out with a question about it, and ends up sharing how he got it enabled.
Technical SEO
ACCESSHelpful links and a few reminders on things to watch out for when switching your site over to HTTPS.
Technical SEO
ACCESSA thread on how to handling recurring annual (or monthly) content. We talk how you should handle URL structure, and look at an interesting example from Capterra.
Link Building
ACCESSA massive thread (100+ replies) where we discussed examples of links that Alex was getting from a vendor. This one’s a great read for anyone that’s buying or building links, as we go into examples of what to watch out for, and what metrics to look at.