SEO Process

Design the Best Agency Pitch Deck [Examples + Template]

Nick Eubanks
Published: Apr. 26, 2024
Agency Pitch Deck

An agency pitch deck is a sales presentation, often in slide format, that agencies use to convince potential clients to hire them. 

The deck highlights your agency’s expertise, services, and, most importantly, how you can solve the client’s specific problems and achieve their business goals. 

It’s your chance to showcase successful past cases and demonstrate why you are the best fit for the job. Think of it as a concise and compelling argument for why a prospect should choose your agency over others.

This is a topic I cover extensively during my 7 Figure Agency training in TTT Academy. But in this article I’ll share my top recommendations for creating the best agency pitch decks. 

So, if you want to design convincing sales pitches and win more clients, keep reading!

Why Use an Agency Pitch Deck?

An agency pitch deck is a powerful tool to convince potential clients that working with you is the best solution for their needs. You need to persuade decision-makers that your services can help them achieve their SEO goals.

It allows you to ditch the one-size-fits-all approach and craft a tailored SEO proposal that resonates with every prospect. 

It shows, not just tells, how your agency can be a valuable extension of your client’s team and drive the results they want. On top of that, it’s your chance to become a trusted advisor rather than just another salesperson.

Remember, when you invest your time in creating a personalized pitch deck, you show your clients that you care about their needs and goals. Ultimately, this can help you pave the way for a successful partnership.

Are Pitch Decks Still Relevant?

The answer is yes but with a twist.

With generic, long, and text-heavy pitch decks, you’ll likely struggle to effectively communicate your value proposition. It’s like screaming, “We do everything for everyone.” 

With a well-crafted pitch deck, you can condense your agency’s experience into a digestible format to make a long-lasting impression on decision-makers. Think of it as a persuasive elevator pitch!

While trends may change, the core purpose of a pitch deck — efficiently communicating your agency’s capabilities and its client-fit approach — remains valuable. 

How to Create a Pitch Deck for Clients

Struggling to craft a pitch deck that grabs attention and gets read? Look no further!

I’ve put together some tips to help you build a powerful agency pitch deck that effectively communicates your value and expertise.

1. Get to Know Your Client 

Over the years of running my own marketing agency, I’ve learned that a deep understanding of your potential client is the foundation of every winning pitch deck. 

That’s why I recommend asking the following questions to your potential client before creating an agency pitch deck:

  • What are the challenges you face? 
  • What competitors do you keep an eye on? Can you name their strengths and weaknesses? 
  • What marketing channels are you currently using? What has been successful, and what hasn’t?
  • Are there specific metrics or SEO KPIs that define success to you (e.g., website traffic, leads generated, sales)?
  • Beyond immediate marketing needs, what are your business goals for the next 1–3 years? 
  • What is your ideal timeline for achieving your goals?
  • Do you have an internal marketing team, or will you rely solely on the agency for execution?

This key information should be at the core of your pitch deck, from the problems you highlight to the solutions you propose.

When you speak your prospect’s language and directly address their concerns, your pitch deck transforms from a generic sales pitch into a customized roadmap. 

Remember, clients don’t buy your products or services. Instead, they invest in their belief that you understand their unique challenges and can achieve the desired results. 

2. Define Objectives 

Once you know your potential client’s challenges and business goals, you can set actionable SEO objectives.

For example, imagine a SaaS company seeking more leads through SaaS SEO. Here’s how your pitch deck could showcase your approach:

  1. Increase monthly organic traffic. Improve organic rankings to attract more users.
  2. Target money-making pages. Prioritize SEO for key landing pages that convert visitors into leads.
  3. Boost rankings for target keywords. Identify short and long-tail keywords that attract potential customers. 
  4. Optimize conversion rate (CR) for target keywords. Optimize landing pages for specific keywords to maximize lead generation.

Besides outlining what metrics to track, you can also demonstrate your commitment to their success. For example, emphasize that your agency will assign dedicated team members to monitor progress and make adjustments as needed. 

This proactive approach shows your genuine interest in your client’s business and fosters confidence in your ability to achieve the desired results.

3. Personalize Your Pitch Deck

You can breathe life into your agency pitch deck by tailoring it to each client. 

Here’s how you can transform your sales pitch into a meaningful dialogue: 

  1. Weave in their brand identity. Include your client’s company name, logo, brand colors, and fonts throughout the presentation.
  2. Focus on your client’s needs. Highlight their unique challenges, goals, and pain points to demonstrate a deep understanding of their needs. 
  3. Showcase your past success. Feature SEO case studies that showcase how you helped similar companies improve their organic performance.
  4. Add resonating testimonials. Have you got positive reviews from previous clients? Don’t hesitate to include a quote or testimonial from a satisfied client.
  5. Highlight solutions. Provide clear and concise solutions to the client’s problems that showcase how your agency can add value and drive results.
  6. Include a clear call to action (CTA). Finally, conclude your pitch deck with a strong CTA that invites the prospect to take the next step toward partnership.

Over the years of running an agency, I’ve learned that adding narratives to your pitch deck is a game-changer.

Humans are naturally drawn to stories. 

When you add stories to your pitch deck, this can help you effectively convey your message and showcase your agency’s capabilities better than just dry statistics.

4. Introduce Your Agency 

Don’t leave your potential clients wondering why they should choose you—shine a light on your agency!

It’s not just about listing your company name. It’s your chance to make a strong first impression and establish your credibility. 

I recommend including one slide about your agency at the end of your presentation.

Keep it brief but impactful. 

Your prospects don’t need to know every detail of your SEO business

Make sure to highlight the most essential information to help them remember you and distinguish you from competitors. 

Here’s how to do it: 

  • Feature a few SEO team members you believe would be the best candidates to work with a client. Highlight their qualifications and experience. 
  • Mention the unique perspective you bring to the table (awards, recognitions, noticeable partnerships, niche expertise, etc.).

This is an agency pitch deck example that Jon Nastor from Digital Commerce Partners mentions in his TTT article on how to get more SEO clients.

Agency Pitch Deck Who Are We

5. Prepare for a Q&A Call

At this point, your prospect should be nearing a decision to hire you.

However, if they aren’t completely convinced yet, the closing slide is your last chance to make a persuasive move—a Q&A call.

Inviting your prospects to a Q&A call can help you achieve the following:

  • It provides a valuable opportunity to hear their thoughts on your pitch deck and answer any remaining questions. This open dialogue allows you to clarify your approach to work and ensure they have a complete understanding of your services.
  • It’s your last chance to differentiate yourself from competitors.

Ultimately, a well-prepared Q&A call can be the turning point that converts a prospect into a happy client.

Use These Pitch Deck Slide Examples to Secure Your Next Client

You’ll save your time and effort if you have a compelling agency pitch deck template.

Below I share an example of a template that has worked well for my team. Feel free to copy it and customize it to suit your needs. 

Title Slide

Headline example: [Your prospect’s name] & [Your agency name] Partnership: Driving Success Together

Include your company’s name, logo, and tagline. You can also add the date and your prospect’s name. 

Agency Pitch Deck Title Slide

Slide 1: Explain Your Client’s Challenges

Headline example: We Understand Your Business Landscape 

Summarize the key ideas collected during a discovery call with a prospect and your own research. Focus on industry challenges, struggles of the target audience, and specific pain points relevant to your client’s business goals.

Slide 2: Present Your Solution and Services

Headline example: Your Path to Success: Tailored Solutions for [Your prospect’s name]

List your services that directly address the challenges outlined in the previous slide. Highlight how your services can help your potential client achieve their goals.

Consider a flowchart or graph that visually connects your client’s challenges to your proposed solutions. For example, a Before/After graph comparing organic traffic can demonstrate visually the positive impact of your SEO best practices

Agency Pitch Deck Before After Slide

Slide 3: Include Success Stories From Past Collaborations 

Headline example: Proven Results: How We Helped Businesses Like Yours Thrive

Forget about the generic claims like “we’re the best.” Use your agency pitch deck to showcase the proven results you’ve achieved for similar clients.

Here’s how to do it:

  1. Briefly describe your past client’s challenge and their industry.
  2. Highlight your agency’s solution and implemented strategies.
  3. Quantify the positive results achieved (e.g., increased organic traffic and improved brand awareness).

Slide 4: Include Former Client Testimonials 

Headline example: What Our Clients Say: Building Trust Through Results

Consider including 1–2 quotes from satisfied clients with their logos or headshots to increase credibility. 

Social proof through client testimonials adds another layer of trust and proves the effectiveness of your solutions.

Slide 5: Explain Your Pricing Model 

Headline example: Our Transparent Pricing Options

According to a Semrush study, more than 50% of brands prioritize transparent pricing, yet only a third of agencies consider it a key factor. Use this data to your advantage! 

Briefly and clearly explain your pricing model (e.g., hourly rate, retainer fee, project-based).

Besides, articulate how your pricing aligns with the value you deliver to clients (e.g., focus on ROI, cost-effectiveness of achieving results).

For example, Digital Commerce Partners offers two custom pricing plans to ensure transparency and affordability. This allows their potential clients to choose the best option for their budget and needs.

Agency Pitch Deck Project Investment Options

Slide 6: Introduce Your Team

Headline example: Your Dedicated Team of Experts

Feature photos and brief bios of key team members who will be directly involved in the client’s project. Highlight their relevant experience and expertise.

Agency Pitch Deck Leadership Tea

Slide 7: Include Your Contact Information 

Headline example: We’re Just One Email Away

Clearly display your contact details (e.g., email, phone number, website).

Slide 8: Include a CTA 

Headline example: Got Questions? You’re Invited to a Q&A Call

Provide a clear call to action, such as inviting them to schedule a follow-up meeting or Q&A call to discuss their project further.

Your goal is to make it easy for the client to connect with you and take the next step. A strong CTA keeps the momentum going and positions you as an ideal partner for their project.

Scale Your Agency to New Heights 

If you want to attract more leads and win new clients, check out my 7 Figure Agency training in TTT Academy.

Inside the course, I share everything I learned from growing my consulting business from zero to a $1 million+ revenue agency. 

Like you, I started from scratch. I know how challenging it is to walk in the dark toward your goals without a mentor. That’s why I’ll teach you how to:

  • Effectively set up business operations
  • Package and price your services
  • Hire and delegate tasks to the right people
  • And more! 

Ready to get started? Join now