If you want to learn SEO but don’t know which SEO course is worth your time, you’ll have some clear direction by the time you’re finished reading this post.
Over the years, I’ve seen every different type of course available — from free to paid, expert to beginner. With that in mind, I’ve curated a list of the free and paid best SEO courses at different levels.
For beginners, I’ve collected SEO basics and digital marketing courses that will help you better understand what you can expect from working in the SEO field.
If you’re a seasoned veteran looking for lesser-known SEO tactics, you’ll also find pro courses to level up your skills and knowledge.
That’s the thing about SEO and SEM. There’s always something to learn in these dynamic and ever-evolving fields.
So, here are 20 SEO courses worth taking a look at from renowned companies like Semrush, Yoast, and Moz. Let’s start with the free ones!
5 Free SEO Courses to Cover the Basics
A free SEO course is a fantastic opportunity to learn the basics and see whether SEO is the right choice for you.
There are many comprehensive SEO courses available for free – they allow you to learn at your own pace and will provide you with a completion certificate for your resume.
1. Semrush SEO Crash Course with Brian Dean
Course Provider
The SEO Crash Course was created by the Semrush Academy.
Instructors
Your course instructor will be Brian Dean, a world-known SEO expert and the founder of Backlinko.
Course Duration
The course consists of five video lessons. It will only take you 50 minutes to complete the entire course.
What You’ll Learn
Take the course if you are new to SEO and want to learn the basics of search engine optimization. You will learn how search engines work and how to conduct keyword research, create optimized content, and build backlinks.
Brian Dean will teach you the content research methods and keyword optimization processes he used to grow Backlinko from zero to millions of site visitors per month.
2. Google SEO Fundamentals
Course Provider
The Google SEO Fundamentals was created by the University of California, Davis and hosted on Coursera.
Instructors
Your course instructor will be Rebekah May, a Director of Marketing at Kisi and a course instructor at the University of California, Davis.
Course Duration
The course includes four modules with video lessons on different topics. You’ll need to dedicate at least 29 hours to complete the course.
I recommend reserving more time for this course since it also contains quizzes and reading materials.
What You’ll Learn
As the name suggests, this course covers the fundamentals of search engine optimization you should understand to kickstart your SEO career.
By the end of this course, you will be able to write optimized title tags, find keywords relevant to your website, create sitemaps and robot.txt files, plan redirects, and manage site 4xx errors.
Unlike many other courses, this one is interactive. You’ll have to answer questions to check your knowledge, complete assignments, and discuss the learnings with other students.
At the end of the course, you’ll also get a shareable certificate you can add to your LinkedIn account.
3. SEO Training for Beginners from Yoast Academy
Course Provider
SEO Training for Beginners was created by Yoast Academy.
Instructors
The Yoast team.
Course Duration
You can watch all 20 video lessons in two hours. However, the course also includes quizzes, PDF work files, and SEO cheat sheets. So, you might want to allocate more time to review all the materials.
What You’ll Learn
This course covers the basics of SEO and how to use the Yoast SEO WordPress plugin to improve your website’s ranking in organic search results.
Even though the Yoast team says it’s a general SEO course, it also focuses on some technical SEO and content optimization. In particular, you’ll learn about crawling and indexing, SERP features, and SEO copywriting.
4. SEO Training Course from HubSpot Academy
Course Provider
The SEO Training Course was created in collaboration with Moz and the HubSpot Academy.
Instructors
Your instructors will be Rachel Sheldon, an Inbound Professor at the HubSpot Academy, Corey Braccialini, a Web Strategist at HubSpot, and Matthew Howells-Barby, who also teaches SEO in our TTT Academy.
Course Duration
You can complete the course in 1 hour and 35 minutes, which includes four lessons, 20 videos, and three quizzes.
What You’ll Learn
This course will teach you how to evaluate your website’s SEO and define the areas of improvement.
If you wonder how many backlinks your website needs to rank on Google, this course will answer this question, too. Moreover, you’ll learn beginner strategies for link building and backlink analysis.
What makes this course unique is HubSpot’s insights on how they effectively leverage SEO to grow their website. If you work in SaaS, I highly recommend learning from HubPost’s proven-to-work SEO strategies.
5. SEO Training Course from Moz
Course Provider
The SEO Training Course was created by the Moz team and hosted on Udemy.
Instructors
The Moz team.
Course Duration
The course contains 18 video lessons that approximately take 3 and a half hours to complete.
What You’ll Learn
This course is divided into seven sections, each covering a different aspect of SEO. You’ll learn what SEO strategy is and why it’s important, how to conduct keyword research and do on-page optimization, SEO reporting, and more.
Even though Moz claims this is a beginner-friendly course, some former Udemy students noted that prior SEO knowledge is required to better grasp the course content.
5 Beginner SEO Courses for When You’re Just Starting Out
If you’re a beginner searching for the best SEO starter courses, look no further!
I’ve handpicked a few courses that cover the fundamentals of SEO. Each course from this list will help you achieve one particular goal, like creating a money website or leveraging AI for content creation, to name a few.
1. Creating a Money Site From Scratch
Course Provider
Creating a Money Site from Scratch is one of the courses we offer in TTT Academy.
Instructors
Your instructor is Ian Howells, a co-founder of Traffic Think Tank and former head of SEO at LendingTree, Red Ventures, and eBay Enterprise.
Ian has a lot to share about creating a money website from scratch. He has been publishing and monetizing web content since 2001. So, if you want to build and monetize a website, you’re in the right place!
Fee
We offer monthly subscriptions to the entire TTT Academy with more than 200 hours of exclusive content from top SEO experts starting at $99.
For $119 per month, we also provide live Q&A sessions and access to our exclusive Slack community, where you can build a network of friends and seasoned mentors.
Course Duration
The course includes 19 video lessons, recommended additional readings, and tools to help you build and grow your website. It will take you approximately 8 hours and 50 minutes to complete.
What You’ll Learn
This is a beginner-friendly course for content creators and SEO professionals willing to build and monetize a website.
You will learn how to choose a niche, analyze competitors, research and analyze keywords, and map keywords to content ideas, to name a few.
Unlike many other courses, we aimed to make our course interactive. Therefore, you’ll also join our exclusive Slack community of like-minded people with similar interests and goals. You can also ask all your questions and get expert answers during the live Q&A sessions.
By the end of the course, you’ll be equipped with the knowledge and skills to build your own money-making website.
2. SEO Essentials Certification
Course Provider
The SEO Essentials Certification was created by Moz Academy.
Instructors
The Moz team.
Fee
The one-time tuition fee is $595.
Course Duration
The course includes six modules that delve into keyword research, on-page optimization, link building, and reporting. Each module lasts roughly one hour and offers video lessons, home assignments, and quizzes.
The Moz team claims you must dedicate approximately eight hours to cover all the course materials.
What You’ll Learn
You’ll learn essential SEO fundamentals, including keyword research, on-page optimization, and link building.
The course delves into SEO analytics and reporting, teaching you how to measure and analyze the performance of your SEO campaigns. In addition, you’ll learn how to use Moz Pro, a comprehensive suite of SEO tools.
By the end of the course, you’ll be equipped with the knowledge to apply techniques like on-page optimization and link building to grow your website.
The only con I could potentially point out is the price. It’s a relatively expensive course, considering plenty of affordable alternatives. For comparison, we offer more than 200 hours of content taught by 40 top SEO experts in TTT Academy for only $119 monthly.
3. SEO Basics Course
Course Provider
The SEO Basics Course was created by the SERanking SEO Academy.
Instructors
The SERanking team.
Fee
The course is only available for SERanking users with an active monthly subscription starting at $55. However, you can also get free access to the course during the 14-day software trial.
If interested, you can learn more about the SERanking tool in my article about the best keyword research tools.
Course Duration
According to the SERankings team, it takes six hours to complete the course.
What You’ll Learn
This course is an excellent fit for SEO beginners, online marketing specialists, content creators, and website owners who want to understand how to leverage SEO in today’s digital landscape.
The course covers keyword research, on-page optimization, link building, and technical SEO. You will also learn how to use the SERanking SEO toolkit to track your progress and measure your results.
You’ll also get a certificate from SERanking after completing the course.
4. The Ultimate Digital Marketing Course
Course Provider
The Ultimate Digital Marketing Course was created by Joshua George, the founder of ClickSlice, an SEO Agency in the UK, and is hosted on Udemy.
Instructors
Your course instructor will be Joshua George.
Fee
You can purchase lifetime access to the course for $99.
However, if you are new to Udemy, you can also take this course for free during a 7-day trial.
Course Duration
The course includes 21 hours of video lessons, 40 articles, and 25 downloadable materials.
What You’ll Learn
This is an introductory course to digital marketing.
Joshua will teach you how to conduct market research, create a website, write an optimized website copy, set up Google Ads, leverage email marketing, and use various social media channels.
This may seem like a lot of topics to cover in one course, but it’s still a beginner-friendly course. So, you’ll mainly learn about different marketing channels and what they can help you achieve. It’s an excellent course to delve into online marketing and choose directions to pursue in your career.
5. The ChatGPT, SEO, Social Media, & Digital Marketing Course
Course Provider
The ChatGPT, SEO, Social Media, & Digital Marketing Course was created by Ing. Tomas Moravek and Thomas Talavera Karslake and is hosted on Udemy.
Instructors
Your instructors will be Ing. Tomas Moravek, an SEO and Meta advertising expert, and Thomas Talavera Karslake, the founder of the Start Loaded coaching agency for freelancers.
Fee
The course lifetime access is $84.99.
Course Duration
This is the longest course on my list, which consists of 98.5 hours of video lessons, 209 downloadable resources, home assignments, and practical tests.
Take this course if you are ready to commit and can spend at least one hour studying the materials daily.
What You’ll Learn
This course is the ultimate roadmap for beginners to mastering digital marketing essentials.
You will learn how to use various digital marketing platforms, including Facebook, Instagram, Messenger, YouTube, Google, Bing Ads, and ChatGPT-powered content creation.
The course also includes modules on WordPress website building, SEO tools like Yoast and RankMath, and analytics tools such as Google Search Console and Google Analytics.
I’ve only mentioned a tiny part of what you can expect from this course. It covers much information and requires a diligent daily commitment to succeed. Join the course whenever you are ready to take on this challenge.
5 Advanced SEO Courses for Search Engine Veterans
As you already know, SEO is an ever-evolving field where updates are launched almost daily. So, how do you stay on top of all the industry changes? You can follow top experts and regularly read SEO news.
Luckily, many advanced SEO courses will help you deepen your knowledge of various niche topics.
1. Scalable Link Building with Virtual Assistants
Course Provider
Scalable Link Building with Virtual Assistance is an advanced course we offer in TTT Academy.
Instructors
Your course instructor will be Irina Nica, a senior marketing manager and head of link building at HubSpot.
Fee
You can access this course and the entire TTT Academy library with over 200 hours of exclusive content for only $99.
If you upgrade to the $199 monthly plan, you’ll also participate in our regular live Q&A sessions. In addition, you’ll get access to our exclusive community on Slack, where you can talk to like-minded people and get answers to all your questions.
Course Duration
The course consists of 5 video lessons and lasts approximately 1 hour and 30 minutes. However, I recommend allocating more time to the course since you’ll also get instructor slides and related materials.
What You’ll Learn
This is an advanced course on how to build a scalable link-building team with virtual assistants (VAs).
You’ll learn what a virtual assistant is and where to hire them. You will also know which link-building tactics are well-suited for VAs and how to create systems to scale VA-based link-building processes.
This course will particularly benefit website owners who want to scale up their link-building efforts and link builders looking to outsource their tasks.
2. SEO Competitive Analysis Certification
Course Provider
The SEO Competitive Analysis Certification was created by Moz Academy.
Instructors
The Moz team.
Fee
The one-time tuition fee is $395.
Course Duration
The course includes six modules and three hours of video lessons. However, the Moz team recommends spending roughly between four and five hours reviewing all recommended materials and completing the final exam.
What You’ll Learn
This course is worth taking to better understand your competitors and their best-performing strategies.
You’ll learn how to identify your competitors, analyze their on-page and off-page SEO strategies, and use the Moz toolkit as a competitive intelligence tool.
After completing the course, you’ll have the tools and knowledge to outrank your competitors and rank your website at the top of organic search results.
3. 7 Figure Agency Course
Course Provider
7 Figure Agency is an advanced course we offer in TTT Academy.
Instructors
I’m proud to say I’ve created this course for our students. I’ll also be your instructor and mentor throughout the program to help you scale your agency.
Fee
You can access this course and the entire TTT Academy library with more than 200 hours of exclusive content for only $99.
If you upgrade to the $199 monthly plan, you’ll also participate in our regular live Q&A sessions. In addition, you’ll get access to our exclusive community on Slack, where you can talk to like-minded people and get answers to all your questions.
Course Duration
The course consists of 52 practical lessons with additional materials and recommended readings. So, if you want to build and grow your agency, I encourage you to study at least one lesson daily.
What You’ll Learn
I developed this 12-month training program to help you build a profitable agency business.
I’ll share my experience growing an advertising agency and teach you the steps you need to take to go from a one-man business to a $1 million+ revenue agency.
You’ll learn about building buyer personas, setting up business operations, and developing a solid brand. These are just a few topics I’ll cover in the course.
If you’re an agency owner willing to scale your business, check out the 7 Figure Agency course page — there’s a lot there to help you succeed.
4. SEO For WordPress Course
Course Provider
The SEO for WordPress course was created by Kent Mauresmo and is hosted on Udemy.
Instructors
Your course instructor will be Kent Mauresmo, an SEO and web design consultant with over 10 years of experience. He also runs an SEO Noble digital marketing agency in Los Angeles.
Fee
The course lifetime access is $39.99.
Course Duration
The course includes 1 hour and 30 minutes of video lessons, downloadable resources, and the course completion certificate.
What You’ll Learn
In this course, Kent will share his strategies, tips, and processes on how you can rank your WordPress website on Google. Besides video lessons, you’ll also get a PDF file with a step-by-step SEO blueprint on how to rank a WordPress website in search results.
Note that this is an advanced SEO course. Take this course if you already have a basic understanding of SEO and manage a WordPress website.
5. Affiliate Lab Course
Course Provider
The Affiliate Lab course was created by Matt Diggity.
Instructors
The entire course is taught by Matt Diggity, an SEO professional and the founder of the Diggity Marketing agency.
Fee
The course is $997 for lifetime access, including all future updates. Matt also encourages students to join his exclusive Facebook group, where you can learn from others and get your questions answered.
Course Duration:
The course consists of 150 video lessons, including everything you need to know and do to set up your affiliate website. Matt claims you can finish the course in one week if you dedicate at least four hours daily.
What You’ll Learn
This is an advanced course on making money by ranking and flipping affiliate websites.
Matt teaches how to find profitable niches, conduct keyword research, and create content that ranks high in organic search results. It also includes templates and tools to help you build a website from scratch.
5 Technical SEO Courses
Technical SEO is probably one of the most challenging SEO directions. It may seem easy at first glance. However, implementing technical SEO recommendations requires decent knowledge and experience.
I picked a few advanced courses to help you better understand the behind-the-scenes technical components that impact your website’s organic performance.
1. Technical SEO Course with Bastian Grimm
Course Provider
The Technical SEO course was created by Semrush Academy.
Instructors
Your course instructor will be Bastian Grimm, CEO and co-founder of Peak Ace AG, a performance marketing agency in Berlin.
Fee
The course is free of charge.
Course Duration
The course consists of 32 video lessons, up to seven minutes each. It’s self-paced and can be completed in about four hours.
What You’ll Learn
This is an advanced technical SEO course that will require you to have basic SEO knowledge and practical experience.
You’ll learn about crawling and indexing, HTTP response codes, XML sitemaps, robot.txt files, JavaScript SEO, and more.
By the end of this course, you’ll know how to identify and fix technical SEO issues on your website. It’s a great way to learn about technical SEO concepts and improve your website’s ranking.
2. Technical SEO Certification
Course Provider
The Technical SEO Certification was created by Moz Academy.
Instructors
The Moz team.
Fee
The one-time tuition fee is $395.
Course Duration
The official course website says you’ll need at least three hours to complete all video lessons. However, I’d recommend allocating a few more hours to study all materials and complete the final exam.
What You’ll Learn
The course is ideal for intermediate SEOs and digital marketers with some SEO knowledge. It covers topics such as crawl budget, robots.txt files, site architecture, and sitemaps, to name a few.
Unlike many other courses, this one is rather expensive. So, if you’re beginning your SEO career, I’d recommend considering alternatives, like the Technical SEO Beyond Site Audits course from TTT Academy.
3. Advanced Technical SEO Course
Course Provider
The Advanced Technical SEO course was created by brightonSEO Online Academy.
Instructors
Your course instructor will be Tom Pool. He won the Young Search Professional in 2019 at the UK Search Awards. He’s also the Technical SEO Director at Blue Array, one of the biggest SEO agencies in the UK.
Fee
The course costs £300, which is roughly $379.
Course Duration
The course is entirely self-paced and takes approximately four hours to complete.
What You’ll Learn
This course is for intermediate SEO professionals who want to learn advanced technical SEO strategies from an expert.
This course consists of four modules that cover the technical SEO basics, Google’s crawling and indexing, page speed issues and optimization, and server log analysis, to name a few.
Even though course creators claim SEO beginners can join, too, I’d recommend diving into advanced technical SEO concepts after getting some practical experience.
4. Technical SEO Courses from Yoast
Course Provider
The Technical SEO course was created by Yoast SEO Academy.
Instructors
The Yoast SEO team.
Fee
If you want to access the course, you’ll have to purchase the Yoast SEO Premium plan for $99 a year. It includes the paid version of the Yoast SEO plugin for WordPress and access to the entire Yoast SEO Academy library.
Course Duration
The Yoast team recommends spending up to four hours to complete the course. The course is self-paced.
What You’ll Learn
This course consists of two modules about hosting, server configuration, crawlability, and indexability. You’ll also learn about page speed optimization, site security, redirects, and duplicate content.
The course creators say they continuously update the course content. So, they might later add more modules on technical SEO.
Start with a free sample lesson if you want to take the course. It will help you better understand the course format and whether it meets your expectations.
5. Technical SEO Courses from CXL
Course Provider
The Become Great at Technical SEO course was created by CXL Institute.
Instructors
Your course instructor will be Martijn Scheijbeler, a VP of Marketing at RVShare.
Fee
You’ll get lifetime course access for $299.
Course Duration
This course lasts 2 hours and 24 minutes and includes 9 video lessons, 3 downloadable resources, several assignments, and a final exam.
What You’ll Learn
This is an advanced technical SEO course for experts who handle complex websites.
Martijn will teach you how to improve your website’s rankings by optimizing site structure, JavaScript, and structured data.
Whether you’re an SEO lead or a team member, you’ll learn how to decide on the right domain, URL, and content strategy for any website across multiple countries.
3 Bonus SEO Training Resources
Can you guess which part of SEO work is the most challenging one? Hint: it’s not a comprehensive website audit or a ranking improvement.
To stay competitive, you have to follow the industry updates, which is a lot of pressure especially if you’re just starting out. However, the following resources will help you cope with this challenge without wasting your time.
1. LearningSEO.io Platform by Aleyda Solis
If you’ve followed the SEO industry updates, I’m sure you’ve heard of Aleyda Solis.
Aleyda is an international SEO consultant, the founder of Orainti, a boutique SEO consultancy agency, and the founder of the LearningSEO.io platform.
Aleyda has developed an easy-to-follow SEO roadmap for beginners with all SEO topics, links to resources, and tools you’ll need to accelerate your career in SEO.
She has also compiled an advanced SEO guide for seasoned experts and collected newsletters, podcasts, and events to update you on the latest SEO trends.
2. Google Core Update Newsfeed
Do you read the Google Search Central blog?
It should become your go-to source to learn about the latest Google search algorithm updates.
Besides, Google has recently updated its SEO Starter Guide, which is Google’s guidelines for newish website owners and content creators who want to grow their websites in organic search.
3. Search Engine Journal Blog
For the latest insights on SEO, head to Search Engine Journal (SEJ)l.
Their team is dedicated to providing the latest news, guides, and expert opinions on SEO-related topics. They also offer daily insights about Google, Bing, and other search engines.
My favorite thing about SEJ is that they track John Mueller’s expert comments and share his insights with the community.
The Best SEO Courses Are Just a Click Away
I’ve handpicked the best SEO courses for beginners and professionals to help you accelerate your SEO career.
You can start mastering SEO today with the TTT Academy course: How to build a successful career in SEO. It’ll help you create a realistic and achievable SEO career plan.
In TTT Academy, you:
- Get access to the entire library with over 200 hours of expert content on SEO filtered by skill level and topic.
- Learn from 40+ top SEO experts.
- Join monthly Q&A live sessions to get all your questions answered.
- Build a strong network of friends and mentors you can turn to anytime.
- Get invited to expert-led webinars to learn about the latest industry trends.
- And much more!
Learn more about joining TTT Academy today!