Attending SEO conferences is one of the best ways to stay on top of the latest trends, innovations, and best practices in search marketing.
Below, I’ll highlight the top SEO events and conferences you should consider attending in 2025. From major events, like Semrush Spotlight and Content Marketing World, to more niche gatherings, I’ll provide an overview of what to expect at each one (and give you the details on when and where they’re happening).
Whether you want to learn SEO basics or network with experts, you’ll find significant professional development opportunities at these upcoming SEO conferences.
(For a full list of this year’s SEO events, jump to the end of the article.)
Here’s our quick list of the best SEO conferences this year:
| Conference | Dates | Location |
| BrightonSEO | Apr. 10-11, 2025 (Brighton, UK)Sept. 23-24, 2025 (San Diego) | Brighton, UK and San Diego, California |
| SEO Week | Apr. 28 – May 1 | New York City, New York |
| HIVE MCR | May. 15, 2025 | Manchester, UK |
| SMX Advanced | Jun. 11-13, 2025 | Boston, Massachusetts |
| Content Marketing World | Sept. 16-17, 2025 | San Diego, California |
| Spotlight by Semrush | Oct. 29, 2025 | Amsterdam, Netherlands |
| International Search Summit (ISS) | Nov. 13, 2025 | Barcelona, Spain |
1. BrightonSEO
Date: April 10-11 (Brighton, UK), September 23-24, (San Diego, California)
Location: Brighton and San Diego (both are in-person only)
Price: From £390 + VAT (Brighton), or from $440 (San Diego)
The now biannual BrightonSEO conference is well-loved by SEOs and marketers of all types and experience levels. The training on the main stages is top-notch, and there are fringe conferences focused on PPC, social ads, and data analytics.
The event in Brighton, UK, features standout topics like accelerating your results with SEO A/B testing, using Google Sheets for SEO, and redefining SEO for AI-powered tools. Speakers include Abi Bennets, Mark Williams-Cook, and Marcus Tober.
There’s also a second U.S. edition of BrightonSEO in November, in San Diego. Speakers include Nikki Lam, Ross Hudgens, and Greg Gifford.
2. SEO Week
Date: April 28 – May 1
Location: New York City, New York
Price: From $1,199 (single day ticket available from $499)
2025 sees the inaugural SEO Week conference. It brings together some of the biggest names in the SEO space for a 4 day event packed with insights, networking opportunities, and conversations with industry experts.
The event follows a different theme each day:
- The Science: Day 1 talks include discussions of AI and the technical evolution of search engines, and LLMs vs. traditional search
- The Psychology: Talks on day 2 cover topics like prioritizing conversions over traffic metrics and lessons learned from off-site SEO
- The Ecosystem: On day 3, find out how to win in product SERPs and how to do effective YouTube keyword research
- The Future: Finally, day 4 talks cover how to stay ahead in an evolving industry and making strategic acquisitions
Some of the speakers include:
- Michael King
- Rand Fishkin
- Lily Ray
- Tom Critchlow
- Carrie Rose
- Will Reynolds
3. HIVE MCR
Date: May 15
Location: Manchester, UK
Price: Free
HIVE MCR had its inaugural event in 2024, and it’s returning this year with a similar format. There are talks from industry experts, but also three separate panels:
- State of Search: Covering the state of the search landscape for 2025 and beyond
- Technical SEO: Tech SEO experts will share their knowledge on crucial aspects of website optimization
- Digital PR: Learn how to grow brands from those that have done it using digital PR campaigns
Another big bonus of this single-day SEO conference is that it’s free to attend.
Speakers at HIVE MCR 2025 include:
- Aleyda Solis
- Tabby Farrar
- Steve Paine
- Lou Ali
4. SMX Advanced
Date: June 11-13
Location: Boston, Massachusetts
Price: From $1,295 (early bird pricing)
SMX Advanced returns in 2025, and it promises an impressive lineup of speakers and talks. The agenda is put together by the Search Engine Land editors (along with others in the industry), with the focus on putting together a conference that covers the most important topics in SEO right now.
Talks at SMX Advanced will cover topics like:
- SEO in the era of agentic AI
- Google, E-E-A-T, and your brand
- Advanced audience targeting for Google Ads
- Generative Engine Optimization
- Smarter crawling and indexing
Speakers at SMX Advanced include:
- James Brockbank
- Mordy Oberstein
- Jes Scholz
Discount: Get a 15% discount on your SMX Advanced ticket with TTT15 promo code.
5. Content Marketing World
Date: September 16-17
Location: San Diego, California
Price: From $899 (digital pass), $1,999 (Super Early Bird rate)
While Content Marketing World covers the broader landscape of content creation, it offers tremendous value for focused SEO professionals.
Given how vital high-quality, optimized content has become for driving rankings and traffic, learning next-level creative strategies and production workflows at this event will definitely strengthen your SEO skill set.
Spread over four days, the agenda features more than 100 sessions, workshops, keynotes, and forums focused on building winning content teams, systems, and workflows.
Here’s a sampling of some of the search-related tracks this year:
- AI in marketing
- Analytics and data
- Content management and optimization
- Content planning/operations
- Content ROI
- Search engine optimization
6. Spotlight by Semrush
Date: October 29
Location: Amsterdam, Netherlands
Price: From €99 (sale), €290 (standard rate)
Spotlight, Semrush’s global marketing conference, is your chance to meet the experts who are shaping the industry. It’s a full-day experience all about transforming ideas into methods that improve your work and the results you produce.
Highlights include:
- 85+ best-in-class speakers
- 25+ keynote presentations
- 150+ mastermind sessions
- 1200+ fellow marketers
Interactive roundtables and networking opportunities make it easy for you to connect with industry experts.
If you arrive in Amsterdam the day before the main event, pre-conference workshops with limited seating let you truly enhance your marketing and SEO skills.
Speakers at the 2025 event include:
- Zaria Parvez from Duolingo
- Crystal Carter from Wix
- Cindy Krum from Mobile Moxie
7. International Search Summit (ISS)
Date: November 13
Location: Barcelona, Spain
Price: From €155 (Super Early Bird rate)
This November, digital marketers and SEO professionals focused on worldwide audiences should block off their calendars for the International Search Summit (ISS) in Barcelona, Spain. The ISS is a conference completely dedicated to international search marketing challenges.
While the 2025 agenda and speakers are still taking shape, last year’s event featured experts like LinkedIn’s Purna Virji and Yoast’s Carolyn Shelby. Talks took place across tracks on international SEO, content strategies, and paid acquisition.
With presentations tailored specifically to improving your international online presence, the ISS offers invaluable expertise for brands that are scaling globally.
Full List of SEO Conferences in 2025
Here are some of the other top SEO events happening this year, sorted by region and date:
SEO Conferences in Europe
| Conference Name | Dates | Location |
| Friends of Search | March 13 | Amsterdam, Netherlands |
| SMX Advanced (Munich) | March 18-19 | Munich, Germany |
| SMX Paris | March 25-26 | Paris, France |
| BrightonSEO | April 10-11 | Brighton, UK |
| Tech SEO Summit | April 29 | Hamburg, Germany |
| Hive MCR | May 15 | Manchester, UK |
| Nordic SEO Summit | May 22 | Helsinki, Finland |
| WTSFest (Berlin) | June 13 | Berlin, Germany |
| SEO Estonia | July 9-11 | Tallinn, Estonia |
| MozCon (London) | August 12 | London, UK |
| SMX Advanced (London) | September 18-19 | London, UK |
| SMX Advanced (Europe) | September 30 to October 1 | Berlin, Germany |
| SERP Conf | October 14 | Vienna, Austria |
| Semrush Spotlight Conference | October 29 | Amsterdam, Netherlands |
| International Search Summit | November 13 | Barcelona, Spain |
SEO Conferences in the USA
| Conference Name | Dates | Location |
| WTSFest (Portland) | April 3 | Portland, Oregon |
| SEO Week | April 28 to May 1 | New York City, New York |
| SMX Advanced (Boston) | June 11-13 | Boston, Massachusetts |
| Pubcon Austin | June 19-20 | Austin, Texas |
| BrightonSEO San Diego | September 23-24 | San Diego, California |
| WTSFest (Philadelphia) | October 7 | Philadelphia, Pennsylvania |
| MozCon (New York) | October 8 | New York City, New York |
SEO Conferences in Asia and Oceania
| Conference Name | Dates | Location |
| Sydney SEO Conference | March 20-21 | Sydney, Australia |
| Chiang Mai SEO | November 10-14 | Chiang Mai, Thailand |
| WTSFest (Melbourne) | November 27 | Melbourne, Australia |
How to Make the Most of Your SEO Convention Experience
Attending an SEO-focused conference or seminar event is an investment in your professional development. But like any investment, what you get back is proportional to what you put in.
Use these tips to make the most of your conference experience:
- Connect in person with your social media network: Put faces to names by meeting your X/Twitter, LinkedIn, and Facebook contacts. Strengthen these relationships and turn online connections into conference buddies.
- Bring business cards, sample reports, or client success data to exchange: These professional talking points can help you break the ice with new contacts. Plus, when else are you going to be in a room with so many potential clients and partners?
- Take notes: Jot down standout quotes, data to follow up on, technique checklists, and names of potential connections. With so much going on at these events, it’s easy to forget it all if you don’t write it down.
- Attend the after-hours mixers and supporting events: Informal gatherings in more intimate settings give you great opportunities for one-on-one conversations that might help you get a job in SEO. The keynotes are packed with insights, but this is your chance to build on them for real growth.
- Create a post-conference action plan: Compile your notes and translate your takeaways into tactical next steps you can execute for clients in the coming weeks. Don’t just let them sit in your notebook forever.
Get Ready for SEO Conference Season with the TTT Academy
We created the TTT Academy to help digital marketers approach conferences strategically, minimizing information overload and maximizing real-world impact for your business or your clients.
Interested in joining TTT ahead of your 2025 SEO convention schedule?
With TTT Academy, you get:
- In-depth SEO training tailored to your skill level so you can better absorb advanced topics at events
- Live Q&As with industry veterans, so that you can clarify anything confusing from conference sessions
- Checklists, templates, and proven frameworks to make applying insights a breeze
- A massive community of companies, agencies, and consultants, so that you can find collaborators and opportunities before and after your events
Plus, if you opt for the Full Accelerator plan, you’ll join the Slack group to get access to a year-round community, including exclusive events and live meet-ups.