Backlink monitoring tools can help you track new and lost backlinks for your website and your competitors. 

This lets you understand your own site’s authority, while also keeping tabs on the links your competitors are picking up.

Here’s our list of the top link monitoring tools.

1. Backlink Analytics

Best for: Comparing backlink profiles of multiple domains

Pricing: Starts at $139.95/month, free trial and free plan available (10 requests per day)

Semrush’s Backlink Analytics tool lets you evaluate and compare backlink profiles of your own site and your competitors.

It lets you:

• Check and monitor lost and gained backlinks for any website
• Understand the types of links a website has
• Analyze anchor text

And more.

It also shows the platform’s proprietary Authority Score metric. This helps you evaluate the authority of any website. And the quality of any link.

Here’s how to get started with Backlink Analytics:

Type in a domain or URL and click the “Analyze” button.

The tool will then generate a detailed report on the domain’s backlink profile.

In the “Overview” tab, you’ll be able to see statistics such as the total number of referring domains and backlinks, monthly traffic numbers, Authority Score trend, and more.

Navigate to the “Backlinks” tab to see more information about the link types and attributes.

Scroll down to see a full list of all the backlinks pointing to that domain. You can filter the list to only show active, new (less than one month old), and lost links by using the filters at the top.

Other filters include:

• Link type (follow, nofollow, sponsored, and UGC)
• Links per referring domain
• Link placement (content, header, footer, and sitewide)
• Referring platform (ecommerce, wiki, blog, message board, and CMS)
• Language 
• Mobile-friendly pages
• Specific URLs
• Specific anchors

The table also shows you key metrics for each link. Including page Authority Score, the number of links on the page, the anchor text and target URL, and when the tool first found the link.

Use the “Network Graph” tab to quickly evaluate a domain’s backlink profile. And identify private blog networks and irrelevant domains that you don’t want links from.

And if you navigate to the “Anchors” tab, you’ll be able to learn more about the anchor text distribution for the domain.

This kind of deep analysis lets you understand exactly who is linking to your website and in what ways. 

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2. Backlink Audit

Best for: Identifying toxic backlinks

Pricing: Starts at $139.95/month, free trial and free account available (with limits)

The Backlink Audit tool (also from Semrush) will alert you about new and lost backlinks as soon as they’re detected.

It can also help you analyze the health of any domain’s link profile.

The tool shows a Toxicity Score, which indicates how many potentially toxic backlinks are pointing to it. Use this to understand the health of your own link profile. Or to evaluate potential link building opportunities and partners.

The tool’s detailed report can also help you identify link spam attacks and troubleshoot Google penalties.

Here’s how to get started with Backlink Audit:

Type in a domain, configure any of the optional settings (or leave them as their defaults), and click on “Start Backlink Audit.”

After analyzing the domain’s link profile, the tool will present you with a detailed report.

In the “Overview” tab, you’ll be able to see the domain’s overall toxicity score and the total number of healthy, toxic, and potentially toxic backlinks.

Scroll down to see a breakdown of the site’s backlinks according to toxicity (toxic, potentially toxic, and non-toxic). Along with top referring domains, target pages, and anchors.

Navigate to the “Lost & Found” tab to see a list of new and lost backlinks for a specific time period.

From here, you can filter the list by link attribute (e.g., follow or nofollow), type, toxicity score, and more. Or move links to a disavow list by clicking the “Disavow” button. 

This helps you stay on top of potentially toxic links that could be harming your site’s performance in search results.

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3. Backlink Monitor

Best for: Tracking lost backlinks

Pricing: Starts at $11.99/month, free trial available

Backlink Monitor’s backlink tracking software notifies you when any of your backlinks disappear or change their status. For example, if one of your backlinks changes to a nofollow link.

You can opt for daily notifications or get a weekly report—both are available over email and Slack.

To track backlinks in Backlink Monitor, you’ll need to add them to the platform one by one manually. Or use the bulk upload feature to upload a list of links.

Once you do that, the software will monitor your links and update their status every 24-48 hours.

4. Linkody

Best for: Monitoring changes in link statuses

Pricing: Starts at $14.90/month, free trial available

Linkody is a backlink monitoring tool that lets you track and monitor your own site’s link profile. Along with your competitors’ domains.

Like many of the tools on this list, it can notify you about new links or changes in link status by email. So you can stay on top of your links passively, without having to manually check in all the time.

The software also offers a backlink analysis feature, which lets you understand the health of your link profile, get a breakdown of anchor text distribution, and more.

You can also use Linkody to identify potentially toxic links and generate a disavow file you can upload to Google. This can help you spot negative SEO attacks and prevent them from harming your domain’s rankings.

5. Backlink Manager

Best for: Managing link partnerships

Pricing: Starts at $39/month, or monitor 250 links for free

Backlink Manager helps you monitor backlinks and manage link partners. This gives you the data you need to prioritize your link building efforts.

It will notify you about new and lost links, along with changes in link status.

You can use it to track link exchanges and easily share link building target pages with partners. This helps reduce the amount of back-and-forth email communication when setting up link partnerships.

Backlink Manager also lets you create detailed reports you can share with clients and stakeholders. And you can set up custom link monitoring dashboards to stay on top of your link building efforts at all times.

6. SE Ranking

Best for: Tracking link building campaigns

Pricing: Starts at $65/month, free trial available

SE Ranking offers a backlink monitoring feature that allows you to track and monitor your domain’s backlinks 24/7.

You can add backlinks manually, import them from Google Search Console, or use SE Ranking’s Backlink Checker tool to find pages linking to your website.

There’s also the option to assign a value and a team member to every link, and even add notes. This can help you keep track of where each link came from and allows you to understand the effectiveness of specific link building campaigns.

SE Ranking can also generate a disavow file containing toxic backlinks, which you can then upload to Google.

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Note: There is often no need to submit a disavow file, so ensure you absolutely need to before you do it. Check out our guide on disavowing links for more information.

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7. Link Research Tools

Best for: Analyzing backlink profiles

Pricing: Starts at $599/month

Link Research Tools offers a suite of tools for analyzing, monitoring, and improving your domain’s link profile.

It combines 25+ data sources to give you a complete picture of the health of your link profile.

The tool monitors your backlinks on an ongoing basis to help you spot toxic and missing links (pages that were linking to your domain before but no longer do).

Link Research Tools also has a proprietary Link Detox Risk metric that can help you understand if a specific link is beneficial for your domain or not.

There’s also a Link Simulator feature that can estimate how much a specific link might hurt or help your rankings. It calculates a Link Detox Risk score for every link and lets you know if a link is beneficial or detrimental to your link profile.

Keep in mind that Link Research Tools is a tool designed for advanced SEOs and enterprises. It’s likely unnecessary (and too expensive) for most beginners.

8. LinkСhecker.PRO

Best for: Getting daily link status reports

Pricing: Starts at $25/month, free trial available

LinkChecker.PRO offers a backlink monitor tool that checks your backlinks daily and alerts you about any changes via email.

You can also use it to analyze links in bulk and check metrics from other tools thanks to built-in integrations.

It lets you set up a dashboard to track link status, anchor text distribution, link building performance, expenses, and more. This helps you understand the effectiveness of your link building campaigns and the health of your overall link profile at a glance.

9. Majestic

Best for: Understanding the impact of individual backlinks

Pricing: Starts at $49.99/month

Majestic offers backlink profile analysis and link monitoring features you can use to stay on top of your link building efforts and analyze your competition.

The tool can help you get a better understanding of each backlink’s effect on your link profile through proprietary metrics such as Trust Flow. This calculates how trustworthy a page or domain is based on the quality of links that point to it.

It can also show you new and lost backlinks for your domain. So you can monitor your link building efforts over time.

Monitor Your Backlinks with Semrush

Monitoring your domain’s backlink profile is essential for tracking your link building campaign performance. And for spotting toxic links before they can harm your rankings.

Tools like Semrush’s Backlink Analytics and Backlink Audit can help you protect your domain’s backlink profile. And they let you analyze your competitors’ link profiles to uncover quality link building opportunities.
Start monitoring your links today with a free trial of a Semrush subscription.