Technical SEO is the foundation from which any effective SEO campaign is built upon, but it’s also one of the toughest to get your head around…

Becoming an expert in technical SEO takes many years and involves facing many challenges along the way. Technical SEO encompasses many different areas of search engine optimization and often blurs into the realms of front-end development, which makes it a tough subject to get your head around if you’re not overly technical. Fortunately, you don’t need to be an expert to understand the aspects of technical SEO that will give you a competitive advantage.

The lessons within this course range from understanding the very basics of technical SEO through to implementing whole new approaches and diagnosing complex issues. Whether you’re new to technical SEO or a seasoned veteran, there will be either new knowledge or useful reminders for you to absorb.

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What you’ll learn

By the end of this course, you’ll have an understanding of the following areas:

  • The basics of information architecture.
  • How PageRank works and why it’s important.
  • Optimization of internal linking structures.
  • How to perform log file analysis.
  • What to do with underperforming content on your website.
  • How to evaluate when to remove content from your website.
  • The concept of click depth and why it’s important.
  • Tactics for gaining sitewide improvements.

How to Perform a Technical SEO Audit


Internal Link Optimization: The Strongest SEO Lever After Content


Extracting Maximum Organic Value From Existing Content


Information Architecture for SEO 101


Gaining Insights from Log Files, Crawl Data, Backlinks & Search Console Data


An Introduction to Log File Analysis


Massively Scaling Growth with Content Directories


SEO Disasters: the Good, the Bad, and the Taboo


Featured Speakers

Matthew Howells-Barby

Matthew Howells-Barby is a Partner at Traffic Think Tank and the Director of Acquisition at HubSpot ($HUBS). Over the past decade, he's worked with Fortune 500 brands as well as up-and-coming startups to drive revenue growth.

Kevin Indig

Kevin Indig runs organic user acquisition as VP SEO & CONTENT @ G2 and mentors startups in Growth @ GermanAccelerator. Previously, he ran SEO @ Atlassian and Dailymotion. His specialty is technical SEO, Content, and organic user acquisition. Companies Kevin worked with include eBay, Eventbrite, Bosch, Samsung, Pinterest, Columbia, UBS, and many others.

Barry Adams

Barry Adams is an award-winning SEO consultant specializing in technical SEO and specialized services for news publishers. He's been active in SEO since 1998 and works with a wide range of clients, from micro-businesses to the world's largest media brands. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, delivers annual guest lectures for several universities, and is the chief editor at popular European marketing blog, State of Digital.

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How it works
Subscribe using one of the options, and you will be immediately emailed a link to setup your Slack account . The whole process from start to finish takes less than 5 minutes - we’ll see you in Slack!

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Traffic Think Tank

Look — we're not here to promise you the moon and give you swiss cheese.

If you want the best results, you should think of the Traffic Think Tank as a community support group, like AA for SEOs who want to get better. If you want to get your money's worth and see improvements in your SEO, take group participation seriously and studiously.

No results are promised or guaranteed. You apply the advice you take from this group at your own risk.

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