On Page Optimization Course
Beginner

On-Page Optimization

Online Course
On-Page Optimization
3.8 (75%) 4 votes
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On-page optimization is a core aspect of SEO. Everyone running SEO campaigns should understand the basic principles.

And that’s exactly what this course contains – an explanation of the core principles of on-page optimization. Forget the SEO techniques of old (keyword stuffing, anyone?) and learn what you need to be investing time and resources into for you to gain a competitive advantage in the results pages.

We explore how you can optimize your content to rank within SERP features like Featured Snippets, which structured data you should be implementing to suit your content, how to find internal linking opportunities and how to strike the balance between optimizing for the search engines and optimizing for your audience.

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What you’ll learn

By the end of this course, you’ll have an understanding of the following areas:

  • The basics of on-page optimization.
  • How to rank in the Featured Snippet.
  • Optimizing content for search and conversions.
  • Finding internal linking opportunities.
  • The impact of using page builder software to create content.
1

Owning Your Product Topic: Mapping Your Sites Content to the Purchase Journey

Intermediate
2

The Impact of Page Builders

Intermediate
3

SEO From The Bottom Up – a look at BOFU optimization

Intermediate
4

How to Acquire Featured Snippets

Beginner
5

How To Find Internal Link Opportunities

Featured Speakers

John-Henry Scherck

John-Henry is the owner and principal consultant of Growth Plays, a Content Strategy and SEO consultancy that helps B2B technology companies responsibly deploy capital via content.

Ian Howells

Ian Howells is an independent SEO, affiliate, and partner at Traffic Think Tank. He previously led SEO teams at LendingTree, Red Ventures, and eBay Enterprise. Ian's been publishing content on the web since 1999, and monetizing traffic since 2001.

Nick Eubanks

Nick Eubanks is the Founder of From The Future, a digital agency driving growth for some of the world’s largest brands. He is also a Partner at Traffic Think Tank, the #1 Private SEO training community, NK Tech, a digital publishing company, and FTW Ventures, a digital asset investment firm. Nick has sold more businesses than you can count on one hand, and dozens of websites along the way. Nick is an advisor to DeepCrawl, HopeWorks, and a handful of independent online businesses.

Matthew Howells-Barby

Matthew Howells-Barby is a Partner at Traffic Think Tank and the Director of Acquisition at HubSpot ($HUBS). Over the past decade, he's worked with Fortune 500 brands as well as up-and-coming startups to drive revenue growth.

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New Option

Self-Guided Learning

(Academy only)
  • Make real connections
    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time
Monthly Payment
$99
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