Google Updates & Penalties
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Google Updates & Penalties

Online Course
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Algorithm updates and manual penalties are an SEOs worst nightmare…

When algorithm updates or manual actions happen, it can be tough to know how to respond. This course is aimed at showing you how to analyze a site that’s been impacted (positively or negatively) in a Google update, or received a manual action (penalty). We’ll also cover how to keep an eye on competitors / the rest of the results to uncover trends in what’s working, and what’s being left behind.

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What you’ll learn

By the end of this course, you’ll have learned…

  • How to analyze a site that’s been impacted by Google updates
  • How to respond to a Manual Action notice in GSC
  • How to review the competitive landscape as updates happen
1

Proactive Link Disavow

Beginner
2

Analyzing a Traffic Loss

Intermediate
3

Domain Migration Ranking Review

Intermediate
4

5 Common Causes of Performance Declines During Google Core Updates

Intermediate

Featured Speakers

Ian Howells

Ian Howells is an independent SEO, affiliate, and partner at Traffic Think Tank. He previously led SEO teams at LendingTree, Red Ventures, and eBay Enterprise. Ian's been publishing content on the web since 1999, and monetizing traffic since 2001.

Lily Ray

Lily Ray is the SEO Director at Path Interactive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. In addition to overseeing SEO strategies across Path’s clients, Lily loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and she continues to contribute ideas and strategies to the SEO community through major digital marketing publications and speaking engagements.

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Self-Guided Learning

(Academy only)
  • Make real connections
    Get specific questions answered and tap into a huge library of expert training.
  • TTT Academy:
    200+ hours of training Filter by topic and skill level to learn at your own pace.
  • Templates, Tools, and Process Docs
    Scale up and simplify every part of SEO.
  • Live Q&A Sessions
    Get direct, personal advice from a panel of industry veterans
  • 3+ Expert-Led Webinars Monthly
    Learn what works from experts at the top of their fields.
  • Members-Only Perks
    Save BIG on the tools and services you need to do your best work.
  • Exclusive Slack Community
    Build a network of smart friends and seasoned mentors you can turn to any time
Monthly Payment
$99
Join Now

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