Every successful content campaign has a well-structured strategy behind it.

Building a repeatable playbook for successful content isn’t easy, that’s why very few content campaigns see the light of day. Within this course, we’ll show you how to build out campaigns that don’t just work for major brands but can be tailored to whatever resources you have at your disposal. Learn about frameworks for structuring content like, topic clusters, how to grow traffic without spending huge amounts of cash, and use our tools and templates to identify opportunities and problems quicker.

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What you’ll learn

By the end of this course you’ll have an understanding of the following areas:

  • How to build an effective content strategy.
  • Building a topic cluster-driven content strategy.
  • Growing traffic via content with a small budget.
  • Creating a keyword-driven content calendar.
1

Surviving Google's Zero-Clickpocalypse

Beginner
2

How Sales Hacker Grew Over 400%

Intermediate
3

How to Create Content That Captures Organic Traffic

Beginner
4

Strategies For Accelerating Content Development & Topic Cluster Creation

Beginner
5

Growth by Content: Driving Massive Traffic Without a Big Budget

Beginner
6

Growing Organic Traffic Without Creating New Content or Links

Beginner
7

Get Off The Content Treadmill with Content Mixtapes

Intermediate
8

[TOOL] SERP Overlap / Keyword Cannibalization Checker

Intermediate
9

[TEMPLATE] Job Posts for Outsourcing Content Creation

Featured Speakers

Nadya Khoja

Nadya Khoja is the Chief Growth Officer at Venngage, an online infographic maker and design software which helps businesses better visualize their ideas. She’s also the creator of Drunk Entrepreneurs, a web series where she shares marketing and business advice, and interviews experts in the industry, after a couple (or many) drinks.

Jeff Coyle

Jeff is Co-Founder and Chief Product Officer at MarketMuse. He is a cross-disciplined, data-driven inbound marketing executive with 18+ years of experience managing products and website networks; focused on helping companies grow.

Bernard Huang

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Before that, Bernard was the SEO point of contact for all 500 Startups portfolio companies and co-founded Mushi Labs, an SEO consulting agency.

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  • Live Q&A
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