Mobile and app store optimization is more important than ever.

Getting your head around the mobile-first index is one thing; understanding how to gain visibility within other app marketplaces is another. Within this course, you’ll gain an understanding of the foundations of mobile search, app store optimization, and technologies like progressive web apps, AMP and chatbots.

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What you’ll learn

By the end of this course you’ll have an understanding of the following areas:

  • The basics of app store optimization.
  • What you need to know about the mobile-first index.
  • What a progressive web app is.
  • How to utilize progressive web apps.
  • How to use Facebook Messenger for lead generation.
  • Implementing Accelerated Mobile Pages (AMP).
1

Maximizing Your Mobile Search Results: Mobile First Index & AMP

Intermediate
2

ASO 101: Progressive Web Apps

Intermediate
3

Mobile First Indexing: Everything You Need to Know

Intermediate
4

ASO 101: The Basics of App Search Optimization

Beginner
5

Using Messenger to Grow an Audience and Convert Traffic

Featured Speakers

Aleyda Solis

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Cindy Krum

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case. Cindy is author of Mobile Marketing: Finding Your Customers No Matter Where they Are, also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine, and Search Marketing Standard. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high-level mobile and international marketing strategies.

Matthew Howells-Barby

Matthew Howells-Barby is a Partner at Traffic Think Tank and the Director of Acquisition at HubSpot ($HUBS). Over the past decade, he's worked with Fortune 500 brands as well as up-and-coming startups to drive revenue growth.

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Monthly
  • Access our exclusive Slack community
  • Live Q&A
  • Access to Traffic Think Tank Academy
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  • Live Q&A
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