AI tools like ChatGPT, Gemini, and Perplexity are now a major part of how people research products and brands.
If you’re not tracking how your company shows up in these answers, you’re flying blind — and missing chances to influence what buyers see before they ever visit your site.
I’ve tested more than a dozen LLM tracking platforms. These five are the ones worth your time right now.
What to Look For in an LLM Tracking Platform
Not every tool lives up to the promise on its landing page. A slick dashboard doesn’t mean it can deliver accurate or complete data.
Here’s what actually matters:
Here’s what to consider:
- Scale — Thousands of prompt tests pulled from real UI interactions, not just APIs (otherwise you’ll miss formats like tables or maps).
- Multi-LLM coverage — ChatGPT is baseline. The best tools also track Google AI Overviews, Gemini, Perplexity, Claude, and Copilot.
- Actionable reporting — Model-by-model breakdowns, sentiment scoring, and clear opportunities for improvement.
- Product velocity — A team shipping meaningful updates every few weeks.
- Global coverage — Multi-language prompts and country-specific tracking if you’re in multiple markets.
- Enterprise readiness — Strong support, clean data policies, and stability to scale with your needs.
1. Semrush AIO
Semrush AIO is the most complete AI search tracking suite I’ve used so far.
It’s not cheap, but the scale is unmatched.
Semrush has spent more than a decade building one of the largest search visibility platforms. They’ve now extended that infrastructure to LLM visibility.
Standout feature: Competitor Rankings and Market Analysis.
Once you define your prompts and categories, you get granular visibility across each LLM.
Plus the source domains and URLs driving those mentions.
Plans & Pricing
- Enterprise pricing available on request. Schedule a demo here.
- AI SEO Toolkit starts at $99/month per domain for a starter snapshot.
LLMs Covered
ChatGPT, Google AI Overviews, Gemini, Claude, Grok, Perplexity, Deepseek
Key Capabilities
- Real-time brand, product, and topic tracking
- Quote-level sentiment scoring
- Share of Voice across LLMs
- Source domain and URL performance insights
- Workflow automation plus deep Semrush integrations
2. Profound
Profound is a fast-moving startup focused exclusively on AI search visibility.
Profound is a fast-moving startup focused exclusively on AI search visibility.
Launched in 2024, they raised $20M in 2025 to accelerate product development — and it shows.
The UI is clean, responsive, and they ship updates fast.
They’re still early stage, so the infrastructure isn’t at Semrush scale yet. But the innovation pace makes them one to watch.
Plans & Pricing
- From $499/month for 200 prompts
- Enterprise plans available
LLMs Covered
- Lite: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot
- Enterprise: Adds Google AI Mode, Meta AI, Grok, DeepSeek. Claude coming soon.
Key Capabilities
- Prompt-level tracking + AI-suggested prompts
- Share of Voice by topic, platform, and location
- Citation logs with domain/page stats
- Conversation Explorer for topic-level demand
- Optimization workspace for content and targeting
3. ZipTie.Dev
ZipTie is minimal in the best way. No bloat, no sales process — just plug in your brand and see results.
It’s not built for complex prompt management or enterprise workflows. But if you want a quick, easy way to check your AI search footprint, it delivers.
Best for: Solo operators or small teams who want speed and simplicity.
Plans & Pricing
- From $99/month (400 AI search checks)
LLMs Covered
- ChatGPT, Perplexity, Google AI Overviews
Key Capabilities
- Tracks brand mentions across major AI search tools
- Citation data and visibility in one view
- Simple prompt tagging
- Exportable reports
- Focused, no-frills interface
4. Peec AI
Peec AI launched in 2025 with a €5.2M seed round.
Their focus: clean, multi-country LLM tracking without overcomplicating the experience.
You can track your active prompts:
And the top performing sources, to guide your strategy:
Plans & Pricing
Pricing is modular — you can add LLMs without paying for ones you don’t use.
- Starter: $89/month (25 prompts, 3-country coverage)
- Pro: $199/month(100 prompts, 5 countries
- Enterprise: $499+/month (300+ prompts, 10+ countries)
- Add‑ons
- GPT‑4 Search: $19–$49
- Claude 4: $29–$159
- Gemini Search Preview: $99–$499
LLMs Covered
- Included: ChatGPT, Perplexity, Google AI Overviews
- Optional: Claude 4, Gemini, GPT-4 (via plugin)
Optional Add-ons: Claude 4, Gemini, GPT-4 (via SearchGPT plugin)
Key Capabilities
- Brand mention, sentiment, and visibility tracking
- Prompt-level tagging and reporting
- Country-specific insights with multi-language support
- Export-friendly reports
- Modular LLM coverage
5. Gumshoe.AI
Gumshoe AI is still in public beta and they’re taking a different approach.
Instead of starting with prompts, it starts with personas.
You define your target audience — their role, objectives, and challenges — and Gumshoe predicts the kinds of AI queries they’d run.
The setup walks you through verifying your brand positioning, selecting a focus area, and generating realistic personas.
From there, Gumshoe creates detailed prompts and tracks how you appear in responses.
It’s early-stage, but the persona-driven methodology could be a game changer for AI search research.
Plans & Pricing
- None announced yet.
LLMs Covered
- Perplexity AI Sonar, Google Gemini 2.5 Flash, OpenAI 4o Mini, Anthropic Claude 3.5
Key Capabilities
- Persona-based prompt generation and tracking
- Visibility scoring by persona, topic, and LLM
- Citation source mapping
- Topic visibility matrices
Bottom Line: Start Tracking Now
Your competitors are already being discovered through AI-driven answers — whether you’re monitoring it or not.
Start with one tool, add a few competitors, and track at least 10 prompts over 30 days. You’ll quickly see where you’re winning and where you’re invisible.
Treat it like early SEO. You’re building authority in a new channel, and the sooner you start, the stronger your position will be.
Semrush
- Semrush – Best overall SEO functionality
- Google Search Console – Best free (partial) data from Google
- Advanced Web Ranking – Best for reporting
- SERPWatcher by Mangools – Best for bloggers and small teams
- Ahrefs – Best for keyword analysis
- SEO PowerSuite – Best affordable option
- SEO Monitor – Best for forecasting
- Local Viking – Best for local SEO map tracking
- Nozzle – Best for data visualization
- ProRankTracker – Best for agencies and SEO professionals