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Why I love the double diamond framework Matthew Howells-Barby & others The biggest problem small agencies have Nick Eubanks & others How to spot a site that’s been built just to sell links Ian Howells & others Your agency should make its first HR hire before you think you need it Nick Eubanks & others Why you should stop doing guest post cold outreach (and what you should instead) Ian Howells & others The Limits of SEO Matthew Howells-Barby & others

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Site structure for e-commerce SEO

In this lesson, Luke breaks down why a site’s URLs are so important for both analytics and SEO before walking through some good, bad, and ugly e-commerce site structures.