Traffic Think Tank

From zero to hero: How to refresh content and increase traffic

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32 mins 21 secs
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From zero to hero: How to refresh content and increase traffic

In this video lesson, the magnificent Michael Keenan will walk you through the step-by-step process he uses to transform decaying pieces of content into traffic-generating machines.

This method works just as well for Fortune 500 companies with thousands of URLs all the way through to personal projects with a handful of pages (and everything in between).

Watch the video to learn:

  • Why you need to refresh your content (and what happens if you don’t)
  • The signs a piece of content is due a refresh (and how to spot them)
  • How to prioritize which pieces of content to refresh
  • The simple seven-step process for refreshing any piece of content
  • How to measure and report the impact of a content refresh

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